#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send us a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Ha...

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#412: Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing

#412: Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing

Send us a text As marketing, and the technologies powering it, are becoming increasingly complex, brands that are striving to connect with customers on a deeper level must navigate emerging challenges...

15 Tammi 202529min

#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

Send us a text Loyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred Rew...

9 Tammi 202521min

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer tha...

9 Tammi 202527min

#409: A Love Story: David's Bridal's Diamond Loyalty Program

#409: A Love Story: David's Bridal's Diamond Loyalty Program

Send us a text David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, Pres...

18 Joulu 202427min

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send us a text Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, B...

16 Joulu 202419min

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

Send us a text Cava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and...

11 Joulu 202418min

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

Send us a text Travel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. Accor...

9 Joulu 202416min

#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

Send us a text In our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known fo...

19 Marras 202417min

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