#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send us a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Ha...

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CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

Send us a text In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, ...

6 Maalis 202429min

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Send us a textMark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in...

5 Maalis 202424min

Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services

Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services

Send us a text Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and r...

27 Helmi 202423min

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

Send us a textMark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership...

26 Helmi 202423min

Loyalty360 Loyalty Live | Kim Welther, Baesman

Loyalty360 Loyalty Live | Kim Welther, Baesman

Send us a textMark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and measu...

20 Helmi 202414min

Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie

Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie

Send us a textMark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligence ...

13 Helmi 202427min

Loyalty360 Loyalty Live | Jill Moser, Mastercard

Loyalty360 Loyalty Live | Jill Moser, Mastercard

Send us a textMark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and...

6 Helmi 202419min

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

Send us a text Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic a...

5 Helmi 202424min

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