#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality

Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality

Send a text Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk...

9 Tammi 202425min

Amtrak: Enhancing the Customer Experience with a Proactive Service Recovery Initiative

Amtrak: Enhancing the Customer Experience with a Proactive Service Recovery Initiative

Send a text From the inception of railroads in the U.S., commercial freight railroads operated private passenger service. However, by the 1960s, travel by air and interstate highways dominated, and it...

8 Tammi 202422min

Food Lion: Keeping Customer Loyalty and the Customer Experience at the Forefront

Food Lion: Keeping Customer Loyalty and the Customer Experience at the Forefront

Send a text Founded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than ...

3 Tammi 202412min

Fubo: Building Brand Love by Rewarding Consumers and Investors

Fubo: Building Brand Love by Rewarding Consumers and Investors

Send a text Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North...

2 Tammi 202441min

Loyalty360 Loyalty Live | Vince Tirelli, dunnhumby

Loyalty360 Loyalty Live | Vince Tirelli, dunnhumby

Send a text Discover the future of grocery shopping with Vince Torelli, the customer strategy maestro at Duhumbi, as we unravel the secrets behind what really drives your choice of where to buy your g...

29 Joulu 202325min

Loyalty360 Loyalty Live | Sam Panzer, Talon.One

Loyalty360 Loyalty Live | Sam Panzer, Talon.One

Send a text Loyalty360 interviews Sam Panzer, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

12 Joulu 202326min

Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program

Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program

Send a text Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying ...

12 Joulu 202320min

Loyalty360 Loyalty Live | Peter Vogel, vPromos

Loyalty360 Loyalty Live | Peter Vogel, vPromos

Send a text For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortle...

5 Joulu 202326min

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