#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Send a text Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its ince...

31 Loka 202323min

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value

Send a text At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Potter...

26 Loka 202324min

Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Send a text Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (...

24 Loka 202322min

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Send a text For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clien...

17 Loka 202314min

Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program

Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program

Send a text The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa country...

17 Loka 202326min

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement

Send a text Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together ov...

13 Loka 202321min

Loyalty360 Loyalty Live | Brandon Logsdon, PDI Technologies

Loyalty360 Loyalty Live | Brandon Logsdon, PDI Technologies

Send a text PDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability. Adapting to new ch...

10 Loka 202330min

Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience

Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience

Send a text Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fi...

10 Loka 202320min

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