#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Loyalty360 Loyalty Live | Nina Rose, The Lacek Group

Loyalty360 Loyalty Live | Nina Rose, The Lacek Group

Send a text Loyalty360's Mark Johnson interviews Nina Rose, The Lacek Group, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

17 Tammi 202311min

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Send a text Loyalty360 interviews Ravi Srinivasan, Group FiO, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

10 Tammi 202315min

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Send a text Loyalty360's Mark Johnson interviews Mladen Vladic, FIS, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

5 Tammi 202319min

Navigating Togetherness in a Post-Covid World

Navigating Togetherness in a Post-Covid World

Send a text Loyalty360 CEO Mark Johnson spoke with author and event specialist Doug Binder about his recent publication, and what the new dynamics of gatherings mean for the future of business events,...

2 Joulu 202224min

Loyalty360 Loyalty Live | Nick Casares, PolyientX

Loyalty360 Loyalty Live | Nick Casares, PolyientX

Send a text Loyalty360's Mark Johnson interviews Nick Casares, PolyientX, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

29 Marras 202216min

The Art of Loyalty: Profiting from Creativity

The Art of Loyalty: Profiting from Creativity

Send a text Loyalty360 CEO Mark Johnson spoke with Miriam Schulman about her upcoming book release, “ARTPRENEUR: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity,” coming to ...

21 Marras 202228min

Petsense by Tractor Supply Loyalty Program has Customers Barking, Purring and Squawking for Joy

Petsense by Tractor Supply Loyalty Program has Customers Barking, Purring and Squawking for Joy

Send a text Matthew Rubin is the Senior VP and General Manager of Petsense by Tractor Supply, a specialty pet retailer owned and operated by Tractor Supply Company. Founded in 2005 to meet the needs o...

9 Marras 202219min

Loyalty360 Loyalty Live | Jeff Lambert, TiiCKER

Loyalty360 Loyalty Live | Jeff Lambert, TiiCKER

Send a text Loyalty360's Mark Johnson interviews Jeff Lambert, TiiCKER, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

8 Marras 202214min

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