#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Send a text Loyalty360's Mark Johnson interviews Eugenia Blackstone, Generali Global Assistance to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. ...

18 Touko 202126min

ExxonMobil Leverages Data to Predict Consumer Behavior

ExxonMobil Leverages Data to Predict Consumer Behavior

Send a text Yan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide. Loyalty360 CEO Mark Johnson caught with Côté to discu...

17 Touko 202124min

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Send a text Loyalty360's Mark Johnson interviews Michelle Wildenauer, The Lacek Group to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty L...

14 Touko 202121min

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Send a text Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, a...

11 Touko 202121min

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Send a text Loyalty360's Mark Johnson interviews Andrew Pine, Global Director, Excite!, Porsche Cars North America to discuss the trends in customer loyalty and customer experience, and the changing i...

7 Touko 202127min

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Emil Sarkissian, CEO at Loyalty Methods

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Emil Sarkissian, CEO at Loyalty Methods

Send a text Loyalty360's Mark Johnson interviews Emil Sarkissian, CEO at Loyalty Methods to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalt...

5 Touko 202130min

Giant Food’s New Loyalty Program Builds on Digital Relationship

Giant Food’s New Loyalty Program Builds on Digital Relationship

Send a text Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delawar...

4 Touko 202130min

Mohegan Gaming & Entertainment Better Big on Guest Loyalty

Mohegan Gaming & Entertainment Better Big on Guest Loyalty

Send a text Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in So...

3 Touko 202123min

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