#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send us a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Ha...

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Domino’s Relies on Product Insurance to Build Customer Loyalty

Domino’s Relies on Product Insurance to Build Customer Loyalty

Send us a text Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strateg...

13 Tammi 202110min

LEGO Goes After a Lifetime of Loyalty

LEGO Goes After a Lifetime of Loyalty

Send us a text Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a priva...

12 Tammi 202126min

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

Send us a text Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design...

5 Tammi 202118min

Alan Magee, Church’s Chicken

Alan Magee, Church’s Chicken

Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Alan Magee, Vice President of Digital Marketing for Church’s Chicken. Church's Chicken is an American chain of fast food rest...

4 Tammi 202123min

Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit

Loyalty360 Loyalty Live - Challenges in CSR with Pam Erlichman from Jebbit

Send us a textLoyalty360's Mark Johnson interviews Pam Erlichman to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format, featu...

23 Joulu 202025min

Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce

Loyalty360 Loyalty Live - Challenges in CSR with Carlos Dunlap from Clarus Commerce

Send us a textLoyalty360's Mark Johnson interviews Carlos Dunlap-Beard to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream format,...

23 Joulu 202024min

Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next

Loyalty360 Loyalty Live - Challenges in Tier Management with Guy Cierzan from ICF Next

Send us a textLoyalty360's Mark Johnson interviews Guy Cierzan from ICF Next to discuss customer loyalty/CX trends and the changing industry landscape.Loyalty360 is hosting speakers in a live stream f...

23 Joulu 202028min

Preferred Rewards Delivers Big Numbers for Bank of America

Preferred Rewards Delivers Big Numbers for Bank of America

Send us a text When it comes to reward programs in the financial sector, big numbers play a big role in driving client satisfaction and deepening client relationships. Since launching its industry-lea...

21 Joulu 202021min

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