#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send us a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Ha...

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Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360...

17 Syys 202015min

Tom Nichols, Author, The Death of Expertise Pt. 2

Tom Nichols, Author, The Death of Expertise Pt. 2

Send us a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Nati...

17 Syys 202025min

Patrick Stewart, CEO, Apricot Lane Boutiques

Patrick Stewart, CEO, Apricot Lane Boutiques

Send us a text Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 after...

16 Syys 202029min

Tom Nichols, Author, The Death of Expertise

Tom Nichols, Author, The Death of Expertise

Send us a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Nati...

15 Syys 202025min

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Send us a text Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel ...

10 Syys 202036min

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Send us a text Loyalty360's Mark Johnson interviews with Vesta's Sue Frech to discuss customer loyalty/CX trends and the changing industry landscape. A few topics Mark and Sue discuss: What is one b...

10 Syys 202021min

Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Send us a text In this Loyalty Live interview, Kim Welther, VP, and Jeremy Riga, VP of Technology for Baesman and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry...

8 Syys 202024min

Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Send us a text In this Loyalty Live interview, Clay Walton-House, Managing Director, Integrated Loyalty Solutions, for PK and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the chang...

4 Syys 202028min

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