Your Weakness Might Be Your Greatest Persuasion Tool
Negotiate Anything23 Touko 2025

Your Weakness Might Be Your Greatest Persuasion Tool

What if the key to persuading someone wasn’t hiding your flaws—but revealing them? In this episode, Kwame Christian sits down with behavioral science expert and bestselling author Richard Shotton (The Illusion of Choice) to uncover the hidden psychological levers behind trust, influence, and decision-making. From the Stolen Thunder effect to the surprising power of using precise numbers, you’ll learn how small shifts in language and strategy can drastically increase your credibility and impact at the negotiation table. Whether you’re a negotiator, marketer, or just someone who wants to get better at persuading others without manipulation, this episode offers actionable insights grounded in decades of research. Connect With Richard Buy Now: ⁠The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy ⁠ ⁠Follow Richard Shotton on LinkedIn Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

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The Authenticity Rule That Earns Trust at Work (Not Performative Professionalism)

The Authenticity Rule That Earns Trust at Work (Not Performative Professionalism)

Being authentic at work sounds easy — until trust, power, and expectations are on the line. Because trust isn’t built by performance — it’s built by what you practice every day. In this episode, we un...

14 Tammi 1h 49min

This Is Why You Feel Stuck (Even Though You’re Working So Hard)

This Is Why You Feel Stuck (Even Though You’re Working So Hard)

You’re not lazy. You’re not broken. You’re just stuck — and this is why. If you’re hustling every day but feel like your life isn’t moving forward, this video will hit you in the gut… in the best way ...

13 Tammi 59min

How to Handle High-Conflict People | Bill Eddy's Proven 4-Step Formula

How to Handle High-Conflict People | Bill Eddy's Proven 4-Step Formula

Why do some people seem addicted to conflict — and what can we actually do about it? In this powerful episode, conflict resolution expert Bill Eddy breaks down the four key traits of high-conflict pe...

12 Tammi 56min

Yes, Your Influence Strategy IS Costing You Money!

Yes, Your Influence Strategy IS Costing You Money!

Your influence strategy might be costing you the very opportunities you think you’re earning. In this masterclass edition of Negotiate Anything, we expose how staying silent, minimizing your value, or...

8 Tammi 1h 38min

Improve your Negotiating Skills in the Workplace with these THREE Simple Methods

Improve your Negotiating Skills in the Workplace with these THREE Simple Methods

You don’t lose negotiations because you lack leverage — you lose them because you’re using the wrong approach. In this masterclass episode of Negotiate Anything, we break down three simple, repeatable...

7 Tammi 1h 13min

CEO EXPLAINS: Working Habits Keeping You Undervalued

CEO EXPLAINS: Working Habits Keeping You Undervalued

Stop waiting for your hard work to speak for itself — the silence may be exactly why you're being undervalued. In this masterclass edition of Negotiate Anything, elite voices come together to help you...

6 Tammi 1h 11min

Why Humor Is Your Superpower in Serious Situations with CHRIS DUFFY

Why Humor Is Your Superpower in Serious Situations with CHRIS DUFFY

What if your greatest asset in leadership and communication… was your sense of humor? In this episode, comedian, writer, and speaker Chris Duffy reveals how laughter isn't just entertainment—it's a p...

5 Tammi 58min

Why Past Success Makes You Blind

Why Past Success Makes You Blind

Request A Customized Workshop For Your Company⁠: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Sarah Ahern, Data Strategist in Supply Chain/Innovation helps us n...

2 Tammi 28min

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