Your Weakness Might Be Your Greatest Persuasion Tool
Negotiate Anything23 Touko 2025

Your Weakness Might Be Your Greatest Persuasion Tool

What if the key to persuading someone wasn’t hiding your flaws—but revealing them? In this episode, Kwame Christian sits down with behavioral science expert and bestselling author Richard Shotton (The Illusion of Choice) to uncover the hidden psychological levers behind trust, influence, and decision-making. From the Stolen Thunder effect to the surprising power of using precise numbers, you’ll learn how small shifts in language and strategy can drastically increase your credibility and impact at the negotiation table. Whether you’re a negotiator, marketer, or just someone who wants to get better at persuading others without manipulation, this episode offers actionable insights grounded in decades of research. Connect With Richard Buy Now: ⁠The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy ⁠ ⁠Follow Richard Shotton on LinkedIn Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Jaksot(1782)

Seemingly Positive Things That Make Bullies More Powerful

Seemingly Positive Things That Make Bullies More Powerful

Buy the Book: ⁠⁠For the Forces of Good: The Superpower of Everyday Negotiation⁠⁠ In this episode of "Negotiate Anything," host Kwame Christian sits down with Lucia Kanter St. Amour to discuss the...

14 Maalis 1h

Why Fear Controls Your Negotiations — and How to Use It Instead

Why Fear Controls Your Negotiations — and How to Use It Instead

Fear is often the invisible force shaping our biggest decisions — and our toughest conversations. But what if fear isn’t something to eliminate… but something you can learn to negotiate with? In this...

13 Maalis 1h 11min

Post-Traumatic Growth: How to Turn Trauma Into Power With Rachel Druckenmiller

Post-Traumatic Growth: How to Turn Trauma Into Power With Rachel Druckenmiller

Most people talk about resilience. Rachel Druckenmiller lived it. Six weeks into a global pandemic, while trying to save a brand-new business, Rachel was out for a run when she was literally hit by a...

12 Maalis 1h 3min

Conflict Negotiation: THE BEST TACTIC to Build Trust

Conflict Negotiation: THE BEST TACTIC to Build Trust

Request A Customized Workshop For Your Company⁠ How do leaders navigate tough conversations, build collaboration across political and community lines, and handle high-stakes negotiations? In this i...

11 Maalis 59min

Stop Trying to Be Right. Start Trying to Be PERSUASIVE

Stop Trying to Be Right. Start Trying to Be PERSUASIVE

If you think you’re logical in conflict, think again—your brain is quietly sabotaging you.In this masterclass episode, we unpack the hidden psychology of bias and how it shapes every difficult convers...

10 Maalis 59min

The Only Way to Get the Truth Without Being Confrontational - With  Michael Reddington

The Only Way to Get the Truth Without Being Confrontational - With Michael Reddington

Stop Accusing People of Lying. There’s a Better Way to Get the Truth. What if I told you that most "gotcha" moments in a negotiation are actually failures of leadership? In this episode, Mike Red...

9 Maalis 1h 19min

Why Leaders Fail (and How to Become the One People Respect)

Why Leaders Fail (and How to Become the One People Respect)

What makes someone inspiring instead of infuriating—and can you learn the difference? In this masterclass edition of Negotiate Anything, Kwame Christian brings together three elite leaders—a Columbia...

8 Maalis 1h 13min

Win Yourself First — Then Win the Deal

Win Yourself First — Then Win the Deal

What if the key to winning negotiations isn’t pushing harder—but designing better conversations? In this masterclass edition of Negotiate Anything, three expert voices challenge the way we think abou...

7 Maalis 1h 25min

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