AI, Brand Blandness & the Creative Fight to Stand Out
Tech Talks23 Touko 2025

AI, Brand Blandness & the Creative Fight to Stand Out

In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

Jaksot(834)

Our next guest is... Carolyn Stebbings

Our next guest is... Carolyn Stebbings

Giving you a sneak peak ahead of tomorrow's podcast with Carolyn Stebbings, MD of CodeWorldwide.

30 Syys 20191min

Vincent Gratrick, IT Director of Mencap, talks about the challenges facing tech in charities.

Vincent Gratrick, IT Director of Mencap, talks about the challenges facing tech in charities.

Vincent talks us through the challenges facing tech in the charities sector, especially achieving the standards desired when resources are so tight. Plus, what are the challenges faced by charities wh...

27 Syys 201934min

Our next guest is... Vincent Gratrick

Our next guest is... Vincent Gratrick

Giving you a sneak peak ahead of tomorrow's podcast with Vince Gratrick, IT Director of The Royal Mencap Society.

26 Syys 20191min

Thea Mayes, Account Executive at ServiceNow, talks about her journey into technology.

Thea Mayes, Account Executive at ServiceNow, talks about her journey into technology.

This show focuses on insight from leaders in technology, but leaders aren’t always senior. Thea was nominated as a rising star of the industry last year and we’re talking to her to find out how she en...

24 Syys 201932min

Our next guest is... Thea Mayes

Our next guest is... Thea Mayes

Giving you a sneak peak ahead of tomorrow's podcast with Thea Mayes from Service Now.

23 Syys 20191min

Natalie Banner from Wellcome Trust discusses how patient data must be underpinned by trust.

Natalie Banner from Wellcome Trust discusses how patient data must be underpinned by trust.

Today’s podcast is all about data and trust. The two need to go hand-in-hand if we’re going to make medical breakthroughs and simply run the NHS in a more efficient way. Natalie Banner describes her r...

20 Syys 201934min

Our next guest is... Natalie Banner

Our next guest is... Natalie Banner

Giving you a sneak peak ahead of tomorrow's podcast with Natalie Banner from the Wellcome Trust!

19 Syys 20191min

Callum Goodwilliam, Education Programmes Manager at GA, on creating inclusive learning environments.

Callum Goodwilliam, Education Programmes Manager at GA, on creating inclusive learning environments.

Today we’re address the need to adopt a “growth mindset” and creating an inclusive learning environment. Callum Goodwilliam took a longer route into tech than some, but is now combining his passion fo...

17 Syys 201936min