AI, Brand Blandness & the Creative Fight to Stand Out
Tech Talks23 Touko 2025

AI, Brand Blandness & the Creative Fight to Stand Out

In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

Jaksot(834)

Our next guest is... Gaurav Dhillon

Our next guest is... Gaurav Dhillon

Tomorrow's guest is Gaurav, the CEO and Chairman of San Francisco based data insight business SnapLogic. WIth over 2000 customers he's joining the podcast thanks to the time we spent with him during W...

3 Helmi 20201min

Alla Babkina, Head of Engineering at Headstart, talks about limiting bias in the hiring process.

Alla Babkina, Head of Engineering at Headstart, talks about limiting bias in the hiring process.

Alla joins the podcast to talk about the way that Headstart is tackling bias in the hiring process. They are working with clients to use data to add explainability to decision making. Talent is a key ...

31 Tammi 202035min

Our next guest is... Alla Babkina

Our next guest is... Alla Babkina

Headstart Head of Engineering Alla Babkina joins the show on Friday. We asked her three questions to give you a taste of our next guest! Tune in tomorrow for some tech insight!

30 Tammi 20201min

Paul Stacy, Automotive Director at LexisNexis, talks about the future of vehicle insurance...

Paul Stacy, Automotive Director at LexisNexis, talks about the future of vehicle insurance...

Today we're exploring the future of driving and insurance, discussing how data is altering both our approach to driving and the physical environment around us. Paul has worked as the founder of his ow...

28 Tammi 202040min

Out next guest is... Paul Stacy

Out next guest is... Paul Stacy

Tomorrow's podcast features a dive into the future of driving and insurance. Paul Stacy talks about black box insurance, it's effect on driving and how data is affecting safety. Find out a little bit ...

27 Tammi 20201min

Gal Ringel, CEO of Mine, is giving user data back to the people it belongs to!

Gal Ringel, CEO of Mine, is giving user data back to the people it belongs to!

Mine are a new business, launching in the UK just this week! We caught up with CEO and co-founder Gal to find out how they're helping consumers reclaim their data, and why (despite Brexit) the UK is s...

24 Tammi 202031min

Our next guest is... Gal Ringel

Our next guest is... Gal Ringel

Tomorrow's guest is Gal, CEO and co-founder of personal data platform Mine. We're chatting about the offering Mine have to the market, which launched in the UK this week! Also on the agenda we chat ab...

23 Tammi 20202min

Gary Turner, MD of Xero, tells us why help small businesses matters so much.

Gary Turner, MD of Xero, tells us why help small businesses matters so much.

Gary is MD at Xero, a software business providing an accountancy solution for small businesses. We chat about the trends in the industry and why an entrepreneur no long needs permission to run their b...

21 Tammi 202032min