How-to Thrive in the Future of Podcasting: Insights from PodcastOne Top Industry Executives, Kit Gray & Robert Ellin

A Note from James:

So I’ve been podcasting for, gosh, 11 years—over 1500 episodes. And through that whole journey, PodcastOne always stood out to me. They recently went public, and today I’ve got Rob Ellin and Kit Gray joining me. What’s the future of podcasting? If you're thinking about starting a podcast—or wondering how to grow one you already have—this episode's for you. These guys helped shape the entire industry, and they're sharing what works now, what doesn't, and how creators and networks can stay ahead.

Episode Description:

James Altucher sits down with Kit Gray and Robert Ellin, the powerhouse duo behind PodcastOne, to explore where podcasting is headed next. From YouTube’s dominance to AI-driven analytics, they dissect the changing landscape of content creation, monetization, and brand-building. They also discuss PodcastOne’s public market journey and how creators can turn niche ideas into multi-platform empires. Whether you're a podcast listener, creator, or investor, this episode gives you a real look at how podcasting is evolving from bedroom hobby to billion-dollar business.

What You’ll Learn:

• Why YouTube has become the most important platform for podcasters
• How to build a podcast brand that lasts—and makes money
• Why Gen Z is reshaping the future of content creation
• The real metrics that drive podcast growth and advertiser interest
• How PodcastOne is planning to become a billion-dollar company

Timestamped Chapters:

• [00:00] Introduction: The Future of Podcasting
• [00:06] The Rise of YouTube in Podcasting
• [01:08] James Altucher’s Podcasting Journey
• [01:53] Interview with Rob Ellin and Kit Gray
• [02:13] Evolution and Challenges in Podcasting
• [02:49] The Impact of Video and Live Shows
• [05:36] The Importance of Audience Engagement
• [06:19] Diverse Podcast Formats and Their Success
• [07:35] Building Relationships and Networks
• [09:32] Monetizing and Expanding Podcast Content
• [22:05] The Role of Gen Z in Podcasting
• [25:10] Debating College and Entrepreneurship
• [25:43] The Evolution of Media and Content Creation
• [26:53] The Power of Celebrity Influence
• [27:55] Building and Branding in the Modern Era
• [31:03] The Impact of Podcast Advertising
• [34:07] The Future of Podcasting and AI
• [40:34] The Growth and Influence of PodcastOne
• [41:59] Podcasting During COVID and Beyond
• [45:13] PodcastOne’s Public Journey and Future Plans
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Additional Resources:

• PodcastOne – Official Site
• Northwest Registered Agent
• BetterHelp Online Therapy
• Land Rover Defender
• Entrepreneurs on Fire by John Lee Dumas

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/james

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