From Student Gigs to Multi-Million Success: George Kourakos on European Startups and Resilient Growth

In this episode of Healthy Mind, Healthy Life, host Avik Chakraborty is joined by George Kourakos, founder of AMG Media and a Forbes 30 Under 30 entrepreneur, to unpack what it takes to build a thriving startup in Europe's evolving market. George shares how he turned student-run events into a marketing powerhouse working with brands like HP and Lenovo—without any outside funding. The conversation spans key mindset shifts, strategic bootstrapping, the real reason big brands sponsor, and why AI will never replace human touch in high-performance businesses. A must-listen for founders, freelancers, and growth-driven professionals.

About the Guest:George Kourakos is the founder and CEO of AMG Media, a full-scale marketing and event agency that began with grassroots student events and now partners with global corporations. Recognized by Forbes 30 Under 30, George has led major campaigns across Europe and mentors startups on sustainable growth, branding, and strategic planning.

Key Takeaways:

• Bootstrapping works when you focus on high-value, human-first service.

• Pitching to sponsors is less about glam and more about timing, clarity, and trust.

• European startup growth is more structured and fund-accessible but requires a deep understanding of country-specific needs.

• AI is powerful, but without human insight, it can’t deliver meaningful long-term growth.

• Staying grounded comes from constant learning, late nights, and a strong personal vision—not from external accolades.

Connect with George Kourakos:LinkedIn: George KourakosInstagram, TikTok & Socials: Search AMG Media

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