True Grime Stories4 Maalis 2025

19: Why Cheap Rates Kill Your Business: Kathy Merchant on Smart Pricing

The biggest thing, at first, was just raising our prices. - Kathy Merchant

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

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Episode Summary: In this episode of True Grime Stories, we sit down with Kathy Merchant, owner of Calico Cleaning LLC, to talk about one of the biggest challenges in the cleaning industry—pricing and profitability. Kathy shares her journey of learning to charge what she’s worth, the struggles of underpricing, and how shifting her mindset around pricing led to business growth and financial stability. If you're unsure whether you're pricing correctly or feel like you're not making enough, this episode will help you confidently set rates that reflect your value.

Key Topics:

The biggest pricing mistakes cleaning business owners make
How to charge what you're worth and stop underpricing
Why pricing for profit is essential for long-term success
How setting the right price attracts the right clients
Strategies for educating clients about the value of professional cleaning

Guest’s Information:

Here is the link to the Vacation Rental Academy page - https://www.thevacationrentalacademy.com/vra-online-training-details61473086
Full Focus System Training on setting goals and time management.
Calico Cleaning – Kathy’s cleaning business https://www.calicocleaningllc.com/
Pricing Strategies for Service-Based Businesses
Coaching & Mentorship for Cleaning Business Owners

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Connect with Jeannie:

Website: jeanniehenderson.com
Facebook: https://www.facebook.com/JeannieHendersonConsulting/
Instagram: https://www.instagram.com/jeanniehenderson
Linkedin: https://www.linkedin.com/in/jeanniehenderson

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