Small Practice, Big Impact: Claire Nash on Cash Flow, Clients and Confidence

Charging 50% upfront. Blogging to get work. Teaching part-time and even working as a dinner lady in the early days.

From just herself to a team of six. Refusing to play the “starving artist” trope. Claire Nash isn’t just running an architecture practice - she’s rewriting the manual.

In this honest, funny and practical conversation, Claire breaks down what it’s really like running a small architecture studio in the UK. From cash flow crunches to the mindset shift needed to chase overdue invoices, how she carved out a niche in barn conversions, scaled the team, and wrote two books along the way.

If you’re dreaming of starting your own practice or just want to make yours a little less chaotic, this one’s for you.

00:00 Welcome to the Architecture Social Show

01:17 Introducing Claire Nash: Author and Architect

01:50 Starting an Architecture Practice: Claire's Journey

03:34 Challenges of Running a Small Architecture Practice

05:58 Managing Cash Flow and Client Payments

20:25 Marketing Strategies for Architects

24:41 Public Speaking and Networking Tips

28:56 Navigating Social Media Platforms

30:18 The Power of Real-Life Networking

32:57 The Importance of Niches in Business

39:39 Balancing Business and Personal Life

42:30 Writing and Publishing Books

49:24 The Role of AI in Architecture

54:16 Conclusion and Contact Information

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• (00:00) - Welcome to the Architecture Social Show
• (01:17) - Introducing Claire Nash: Author and Architect
• (01:50) - Starting an Architecture Practice: Claire's Journey
• (03:34) - Challenges of Running a Small Architecture Practice
• (05:58) - Managing Cash Flow and Client Payments
• (20:25) - Marketing Strategies for Architects
• (24:41) - Public Speaking and Networking Tips
• (28:56) - Navigating Social Media Platforms
• (30:18) - The Power of Real-Life Networking
• (32:57) - The Importance of Niches in Business
• (39:39) - Balancing Business and Personal Life
• (42:30) - Writing and Publishing Books
• (49:24) - The Role of AI in Architecture
• (54:16) - Conclusion and Contact Information