154. This Is Why Your Design Investment Isn’t Paying Off - Interview with Somerled Designs
No Vacancy The Podcast with Natalie Palmer28 Touko 2025

154. This Is Why Your Design Investment Isn’t Paying Off - Interview with Somerled Designs

This week I chat with Bri & Jordan from Somerled Designs – an STR design firm where every design decision is backed by strategy. I almost didn't want to record this episode, because I worried that talking about design wouldn't come across on an audio-only podcast without having imagery examples. But after just a few minutes, I realized that was not going to be an issue at all! Bri & Jordan do not make a single design decision without first determining the strategy for the property, market, and guest avatar, and in this episode they walk us through that entire process. After this episode, I'll never approach a design project with "aesthetics" first again. The Somerled philosophy will have you convinced that if you follow these steps and do this research first... then your final design will always be a good return on investment! Click below to see some of the listings mentioned in this episode: The Pepper Place, Waco TX Disney House, Kissimmee FL Howdy House, Scottsdale AZ Thank you to my sponsors! Lodgify - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠ Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠ Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(202)

31. Arbitrage 101: How to Get the Yes with Kierra Castleberry

31. Arbitrage 101: How to Get the Yes with Kierra Castleberry

Welcome, and thanks for checking in today to No Vacancy The Podcast! On this week's episode: All about arbitrage - how it works, step by step what to do and how to pitch yourself for properties React...

16 Marras 202256min

30. The Room by Room Guide to Setting Up Your Airbnb

30. The Room by Room Guide to Setting Up Your Airbnb

Welcome, and thanks for checking in today to No Vacancy The Podcast! On this week's episode: Grab your Level Up Your Listing Summit ticket! Only a few early bird tix left! Thank you to Minoan for par...

9 Marras 202248min

29. What Would the Ritz-Carlton Do? Designer Tatianna Taylor-Tait Shares Her Best STR Styling Tips

29. What Would the Ritz-Carlton Do? Designer Tatianna Taylor-Tait Shares Her Best STR Styling Tips

Welcome, and thanks for checking in today to No Vacancy The Podcast! On this week's episode: Guest host takeover with award-winning interior designer Tatianna Taylor-Tait Tatianna’s top 5 tips for de...

2 Marras 202225min

28. HALLOWEEN SPECIAL - The Spookiest Haunted Airbnb Stories

28. HALLOWEEN SPECIAL - The Spookiest Haunted Airbnb Stories

Welcome, and thanks for checking in today to No Vacancy The Podcast! On this week's episode: *Please note, this episode may not be appropriate for kids* Ghouls and goblins gather 'round to hear to spo...

26 Loka 202258min

27. Feeling Burnt Out on STR? Try This Strategy! - Interview with Zeona McIntyre

27. Feeling Burnt Out on STR? Try This Strategy! - Interview with Zeona McIntyre

Welcome, and thanks for checking in today to No Vacancy The Podcast! EARLY BIRD TICKETS ON SALE NOW! On this week's episode: Answering YOUR questions in an interview with Zeona McIntyre, MTR host. Am...

19 Loka 202259min

26. Make an Extra $1,000 This Month On Your STR

26. Make an Extra $1,000 This Month On Your STR

Welcome, and thanks for checking in today to No Vacancy The Podcast! On this week's episode: Tips to add revenue on top of your nightly rate, increase bookings, and save money this month! Reacting to ...

12 Loka 202232min

25. Bach That Airbnb Up - Interview with @femmehouseaz

25. Bach That Airbnb Up - Interview with @femmehouseaz

Welcome, and thanks for checking in today to No Vacancy The Podcast! On this week's episode: Interview with Vanessa Aguirre - host of ultimate girls trip/bachelorette experience niche listings Reactin...

5 Loka 202239min

24. 29 Golden Rules For Hosting + Stop Stressing About Your Reviews! *A Rant*

24. 29 Golden Rules For Hosting + Stop Stressing About Your Reviews! *A Rant*

Welcome, and thanks for checking in today to No Vacancy The Podcast! On this week's episode: I’m turning 29 on September 29, and it’s my Golden Birthday!✨ I cover my 29 golden rules to live by for STR...

28 Syys 202240min

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