154. This Is Why Your Design Investment Isn’t Paying Off - Interview with Somerled Designs

154. This Is Why Your Design Investment Isn’t Paying Off - Interview with Somerled Designs

This week I chat with Bri & Jordan from Somerled Designs – an STR design firm where every design decision is backed by strategy. I almost didn't want to record this episode, because I worried that talking about design wouldn't come across on an audio-only podcast without having imagery examples. But after just a few minutes, I realized that was not going to be an issue at all! Bri & Jordan do not make a single design decision without first determining the strategy for the property, market, and guest avatar, and in this episode they walk us through that entire process. After this episode, I'll never approach a design project with "aesthetics" first again. The Somerled philosophy will have you convinced that if you follow these steps and do this research first... then your final design will always be a good return on investment! Click below to see some of the listings mentioned in this episode: The Pepper Place, Waco TX Disney House, Kissimmee FL Howdy House, Scottsdale AZ Thank you to my sponsors! Lodgify - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠ Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠ Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(202)

157. This Is Scary... 2025 Airbnb Updates Are Upon Us – Interview with Marilynn Taylor

157. This Is Scary... 2025 Airbnb Updates Are Upon Us – Interview with Marilynn Taylor

Today we catch up with Marilynn Taylor on the latest Airbnb updates (remember her from episode 56?)... could this spell trouble for hosts and set you up for MAJOR liability risk?! I always do a solo...

19 Kesä 202557min

156. How to Dominate Markets That Lack Data & A Personal Update From Me!!!! - Interview with Madi Johnson

156. How to Dominate Markets That Lack Data & A Personal Update From Me!!!! - Interview with Madi Johnson

Today I talk with Madi Johnson. If you don't know her already from STR Book Club and her growing brand, For The Love Of Upstate (FTLOU), you may remember her from episode 96 where we talked about how ...

11 Kesä 20251h 4min

155. "I Made My Client $20k More In Peak Season With These Pricing Hacks" - Interview with Fede Zimerman

155. "I Made My Client $20k More In Peak Season With These Pricing Hacks" - Interview with Fede Zimerman

On today's episode I sit with Federico Zimerman, a revenue management and pricing genius, who is launching his brand new company, revfactor.io today! Revfactor.io is a revenue management service, w...

4 Kesä 20251h 7min

153. Investing in Hotels 101 - Interview with Neil Shah

153. Investing in Hotels 101 - Interview with Neil Shah

Consider this week's episode your college-level course about investing in hotels. Today Neil Shah is an investor and operator of 10 hotels – but his journey started with him as an immigrant to the US ...

21 Touko 202549min

152. This Couple Is STILL Finding Deals with 40-60% Returns - Matt & Amanda Sanderson

152. This Couple Is STILL Finding Deals with 40-60% Returns - Matt & Amanda Sanderson

In today's episode I chat with partners (in marriage and in business) Matt and Amanda Sanderson – investors and co-founders of strIQ. You'll remember strIQ from episode 99 where we we broke down h...

14 Touko 202556min

151."I'm Not Building This to Sell. I'm Creating Generational Wealth." - Interview with Freewyld's Eric Moeller

151."I'm Not Building This to Sell. I'm Creating Generational Wealth." - Interview with Freewyld's Eric Moeller

This week I talk with Eric Moeller from Freewyld – a hospitality brand featuring a boutique collection of cabins in Idyllwild, CA, but soon expanding to other nature-based locations across California!...

7 Touko 202556min

150. Why No One’s Booking Your Airbnb - Interview with Dawn Asher

150. Why No One’s Booking Your Airbnb - Interview with Dawn Asher

This week I can’t wait for you all to hear from Dawn Asher from The Olive Jar, an experiential marketing and branding studio for STRs. We’ve all heard over and over and over again how critical brandin...

1 Touko 20251h

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