🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.
The Best One Yet28 Touko 2025

🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.

Strava hit a $2B valuation
 because running apps are the new social media.

Nuclear stocks just surged 40%
 because to quote Mugatu “Nuclear, so hot right now.”

Nespresso is pivoting from hot George Clooney
 because your 1st coffee is now cold.

Plus, the psychological strategy behind Heinz Ketchup’s “57 varieties”...


Jack’s Strava: https://strava.app.link/9GCovhIGITb


$NSRGY $OKLO $KHC


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Heinz Ketchup 🍅


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


GET ON THE POD:

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Our 2nd show


The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly.



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Jaksot(1622)

🧊 “Sell America” — Greenland’s stock drop. Netflix’s Matt Damon formula. Aldi’s parking lot.

🧊 “Sell America” — Greenland’s stock drop. Netflix’s Matt Damon formula. Aldi’s parking lot.

President Trump has spanked a trade civil war
 America’s historic allies are getting tarrif’d.Netflix revealed earnings
 but Matt Damon revealed Netflix’s secret film formula.Aldi just passed Trader J...

21 Tammi 23min

👠 “Devil Wears Gap” — The Gap’s fashion-tainment. Spotify’s fitness play. BYOPower. +2016 stocks.

👠 “Devil Wears Gap” — The Gap’s fashion-tainment. Spotify’s fitness play. BYOPower. +2016 stocks.

Spotify is popping prices again and playing us AI music
 Its next move? Spotify Sweat.The Gap just hired a Chief Entertainment Officer
 because every brand needs a movie studio.The hot abbreviation in...

20 Tammi 21min

💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY

💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY

The CEO of e.l.f. Beauty says charging $38 for lip oil is "immoral."In this fun exclusive interview, e.l.f.’s CEO Tarang Amin explains why he thinks big profit margins are unethical and how his biz cr...

19 Tammi 58min

💊 “Dr. Altman” — ChatGPT’s Health launch. Daktronics’ football jumbotrons. Elf CEO Tarang Amin. +Dating Sunday

💊 “Dr. Altman” — ChatGPT’s Health launch. Daktronics’ football jumbotrons. Elf CEO Tarang Amin. +Dating Sunday

OpenAI & Anthropic pulled a Grey’s Anatomy and launched health bots
 it’s healthcare’s ozempic moment.Daktronics’ built the biggest jumbotron in college football & its stock rose 1,000%
 because CFB i...

16 Tammi 21min

😈 “Gayborhood” — Grindr’s gay super-app. Saks’ hippo bankruptcy. Airbnb for Diggers. +McConnaughey’s trademark

😈 “Gayborhood” — Grindr’s gay super-app. Saks’ hippo bankruptcy. Airbnb for Diggers. +McConnaughey’s trademark

After 159 years, Saks 5th Ave is bankrupt
 And Louis Vuitton is holding the dagger.Grindr’s internal strategy leaked
 They’re building a “gAI Super App”. The Airbnb for diggers, bulldozers, & cranes?....

15 Tammi 19min

🏓 “Fruition-izing” — Marty Supreme’s growth hack. Steve Jobs’ Apple Card ghost. Free Zyn at Work. +5am wakeups

🏓 “Fruition-izing” — Marty Supreme’s growth hack. Steve Jobs’ Apple Card ghost. Free Zyn at Work. +5am wakeups

JP Morgan is taking over the Apple Card
 even though the ghost of Steve Jobs haunts it.Timothée Chalamet won best actor for Marty Supreme
 but it started with a viral fake Zoom. Palantir offers worker...

14 Tammi 21min

✚✍ “The Hire Hack” — Storytellers’ job pop. Siri’s Google girlfriend. Don’t Fight the Fed. +Peak Pizza

✚✍ “The Hire Hack” — Storytellers’ job pop. Siri’s Google girlfriend. Don’t Fight the Fed. +Peak Pizza

Apple’s Siri is dropping OpenAI and will be powered by Gemini instead
 AI is another moat around Google castle.There are 70k jobs with “storytelling” in the description
 It’s the hiring hack of 2026.J...

13 Tammi 20min

🧠 “Air Brain” — Nike’s neuro-sneaker. Zuck’s nuclear reactors. NYC Congestion Pricing’s Birthday. +Planuary

🧠 “Air Brain” — Nike’s neuro-sneaker. Zuck’s nuclear reactors. NYC Congestion Pricing’s Birthday. +Planuary

Nike’s mind-altering brain sneaker just sold out
 because it’s a “Paul Revere Product.”Meta is buying enough nuclear energy to power 5 Vermonts
 Zuck’s gone radioactive.NYC’s Congestion Pricing been a...

12 Tammi 21min

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