Invisible Barcodes: The Innovation You'll Never See (And That’s The Point) | Ask An Expert
Omni Talk Retail29 Touko 2025

Invisible Barcodes: The Innovation You'll Never See (And That’s The Point) | Ask An Expert

In this Ask An Expert episode, Chris and Anne welcome Dave Steck, former VP of IT and Store Innovations at Schnucks, to explore how Digimarc’s invisible watermark technology is reshaping the future of retail operations. Learn how weighted items like salads and hot wings are being protected against theft, how retailers can collaborate with vendors to adopt this tech, and how gift card fraud could become a thing of the past. Key Moments: 0:28 – What is an invisible watermark? 3:00 – Real-world use case: Preventing “banana fraud” at self-checkout 6:10 – How easy it is to implement in-store 8:07 – Additional applications for bakery and deli items 10:58 – Integration with packaging and printer workflows 14:00 – Future upgrades with Fujitsu and Everseen 16:00 – ROI and 40% shrink reduction results 20:00 – Why more retailers haven’t adopted yet 23:00 – Emerging use cases including robotics and CPG optimization 24:00 – Fighting gift card fraud with watermarked scratch-offs #retailinnovation #Digimarc #selfcheckout #retailtech #lossprevention #grocerytech #omnitalk #retailautomation #DigitalWatermark #ShrinkReduction #GiftCardFraud #SmartStores Music by hooksounds.com

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Ahold Delhaize Looks to Amazon for Its Next CEO | Fast Five Shorts

Ahold Delhaize Looks to Amazon for Its Next CEO | Fast Five Shorts

This Omni Talk Retail Fast Five segment examines Ahold Delhaize's decision to appoint former Amazon Fresh executive Claire Peters as CEO of Ahold Delhaize USA and what the hire could mean for one of t...

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Bed Bath & Beyond Wants Your OLD Coupons Back | Fast Five Shorts

Bed Bath & Beyond Wants Your OLD Coupons Back | Fast Five Shorts

This Omni Talk Retail Fast Five segment covers Bed Bath & Beyond's Legendary Coupon Hunt, a 21-day nationwide sweepstakes inviting customers to dig out their old iconic blue 20% off coupons for a chan...

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Kroger's E-Commerce Finally Turns a Profit | Fast Five Shorts

Kroger's E-Commerce Finally Turns a Profit | Fast Five Shorts

This Omni Talk Retail Fast Five segment tackles Kroger's Q1 fiscal 2026 earnings, where the grocery giant posted $46.1 billion in total sales and announced that its e-commerce business turned a profit...

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E-Grocery Just Surged 28% And Regional Grocers Should Look to Sweden | Fast Five Shorts

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This Omni Talk Retail Fast Five segment breaks down the explosive June 2025 e-grocery data from Brick Meets Click and Mercatus, which showed a 28% year-over-year surge to $9.8 billion, with delivery, ...

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Target's "Cheap Chic" Is Back With Isaac Mizrahi? | Fast Five Shorts

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This Omni Talk Retail Fast Five segment reacts to Target's decision to name fashion icon Isaac Mizrahi as its first-ever Creative Director at Large, a brand new role in which Mizrahi will advise on pr...

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Lightning Round: Prime Day Shopping, Fast Food Takes, & Old Hickory | Fast Five Shorts

Lightning Round: Prime Day Shopping, Fast Food Takes, & Old Hickory | Fast Five Shorts

This Omni Talk Retail Fast Five lightning round covers a little bit of everything, from the passing of legendary Fed chairman Alan Greenspan at age 100 and the question of who deserves the title of fa...

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The Rohlik Group's Formula for Profitable Online Grocery | 5IM

The Rohlik Group's Formula for Profitable Online Grocery | 5IM

In this 5 Insightful Minutes episode, Rita Kerbaj, Chief Strategy Officer at the Rohlik Group, joins Omni Talk to discuss the evolving economics of online grocery and what retailers need to do to buil...

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Target Turns The Dial Back to 2005, E-Grocery Surges 28% & Bed Bath Wants Your Coupons | Fast Five

Target Turns The Dial Back to 2005, E-Grocery Surges 28% & Bed Bath Wants Your Coupons | Fast Five

In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso and Veloq, Chris Walton checked in from Vienna, Austria, one of the final stop...

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