EP49: Content Marketing in eCommerce: Storytelling That Sells

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive deep into one of the most underrated tools in marketing: storytelling. With raw insights and real examples, the crew explores how brands can use human connection, humor, and authenticity to cut through the noise and drive serious results—without always needing a massive ad budget.

What You’ll Learn in This Episode:

• Why Storytelling Converts: How emotional connection fuels customer loyalty and brand love.
• Organic > Over-Engineered: Why behind-the-scenes, real content wins over glossy perfection.
• Platform-Specific Tactics: What’s working (and what’s not) on TikTok, Instagram, Reddit, and YouTube.
• In-House vs. Agency: When to hire an internal content creator and when to outsource.
• Content Cadence: The pros and cons of high-frequency posting and what consistency really means.
• Story-Driven Brand Shoutouts: Standout campaigns from brands like Overnight Oats and Moms on Call.

This episode is a tactical guide to building lasting brand resonance in a content-saturated world. If you’re looking to sharpen your content strategy and win with story, this one’s for you.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/

Alia - An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/

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Come hang out with us IRL - https://commerceroundtable.com

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00:00 Teaser Trailer

03:19 Welcome to the ASOM Pod

06:51 The Importance of Content Marketing

11:39 The Power of Organic Social Media

35:49 Identifying the Villains in Business

36:37 Challenges with Legacy Thinking and Agencies

38:06 Cool Brand Stories: Overnight Oats

41:42 Cool Brand Stories: Apple and Accessibility

47:26 Cool Brand Stories: Mom's on Call

52:07 Effective Content Marketing Strategies

01:02:36 Buy or Sell: Content Marketing Insights

01:10:11 Wrapping Up

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

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