The Billion-Dollar App Monetization Strategy

The Billion-Dollar App Monetization Strategy

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.

Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs.

In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.

You will discover:

✅ Building AI-powered paywalls that actually convert

✅ Running pricing experiments without the guesswork

✅ Why the best marketing happens inside your app

✅ The overlooked power of discounting

✅ How to build like the top 1% — even as a solo founder

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

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Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(979)

632: 7 Expert Tips From The Top Game Publishers

632: 7 Expert Tips From The Top Game Publishers

Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets for you. So here it is expert tips from the guys from Rovio, Glu, Ketchapp and so much more.

15 Maalis 201834min

631: The Supercell of India with Amit Hardi

631: The Supercell of India with Amit Hardi

Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they use a data driven approach to product development and finally how one change in the user flow lead to a dramatic increase in user retention. Amit Hardi is the CEO of Nukebox Studios.

13 Maalis 201833min

630: How to Maximize Apple Search Ads with Ron Packard

630: How to Maximize Apple Search Ads with Ron Packard

Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.

8 Maalis 201814min

Best Marketing Strategies for a Paid App

Best Marketing Strategies for a Paid App

What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0

7 Maalis 20184min

629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes

Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. Joel A Barnes is the Co-Founder at MasterKey Games & Executive Communication Coach at MasterKey English.

6 Maalis 201834min

App Growth Hacking Strategies – Interview on The App Man Show

App Growth Hacking Strategies – Interview on The App Man Show

Coming Up My Interview on The App Man Show about App Growth Hacking Strategies. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6t2ImVEGGDg

5 Maalis 201827min

How to Know If You Are Passionate About a Project?

How to Know If You Are Passionate About a Project?

How to Know If You Are Passionate About a Project? I share real life experience with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew

2 Maalis 20186min

628: What Determines Keyword Ranking with Francisco Park

628: What Determines Keyword Ranking with Francisco Park

Coming up is a coaching call where you will discover what determines keyword rankings, how to name your app name for optimal growth and when the optimal time to ask for an App Store review is. Francisco Park is the creator of Hashtag Bank

1 Maalis 201819min

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