Crafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe

Crafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe

Welcome back to another exciting episode of The Digital Disruption Podcast.


In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Dubai.


Louise brings an impressive two decades of experience in the UAE and has worked across various sectors, including media, airlines, and loyalty rewards.


She joins us to share valuable insights into her journey at Memoju, a company that's transforming the realm of cashback rewards with technology designed to enhance user experience.


Louise discusses winning accolades like the Best Use of Data and Best Use of PPC at the MENA Search Awards, reflecting on the strategic orchestration of data and performance marketing.


We delve into the pivotal moments that have shaped her marketing philosophy and explore how she leads a team poised at the intersection of brand building and commercial success.


Additionally, we touch on her views regarding AI’s role in marketing and her strategy for fostering consumer trust in digital products.


Join us as we weave through the intricacies of navigating marketing in a digitally disruptive era and discover how Louise is setting new benchmarks for success at Mimojo.


Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(43)

From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation

From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation

Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit ...

22 Huhti 202547min

Beyond Tools: Building a Data-Driven Strategy That Actually Works

Beyond Tools: Building a Data-Driven Strategy That Actually Works

In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick...

11 Maalis 20251h 17min

Real Disruption in Tech: Beyond the Hype with WellX’s Sejla Vatres

Real Disruption in Tech: Beyond the Hype with WellX’s Sejla Vatres

In this episode of the Digital Disruption Podcast, we sit down with Sejla Vatres, Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-f...

5 Maalis 202547min

Cutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying

Cutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying

What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podc...

6 Helmi 20251h 18min

What Secrets Does Tim Ash Reveal About Marketing Identity and Psychology?

What Secrets Does Tim Ash Reveal About Marketing Identity and Psychology?

Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an ...

15 Tammi 20251h 6min

The 2024 (Rant or Recap)!

The 2024 (Rant or Recap)!

Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tu...

16 Joulu 20241h 29min

Conversion Rates: Why 0.9% Might Not Mean What You Think

Conversion Rates: Why 0.9% Might Not Mean What You Think

Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating busine...

25 Marras 20241h 8min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-paasipodi
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
hyva-paha-johtaminen
inderespodi
rss-pinnan-alle
rss-vernerin-vartti
rss-startup-ministerio
rss-kaupan-tila
rss-hereilla
pomojen-suusta
lakicast
rss-siksi-viestinta