Compassionate Climb9 Elo 2024

Episode 75: Laura Rippeon is an introverted coach

Meet Laura Rippeon, a licensed clinical social worker and self-identified introvert who also runs a coaching business, Aspire Coaching and Consulting. After graduating with her master’s degree, she worked in community mental health, for non-profit organizations, and even worked with insurance companies for a time. Eventually, she found herself in a group private practice where she was able to observe and learn about running a private practice.

In 2019, Laura moved from Maryland to North Carolina and decided to open her own private practice. After some time, she realized that she didn’t love doing clinical work as much as she loved being a business owner and consulting other business owners. While she loves her clients, being a full-time clinician wasn’t making her happy and she found joy and fulfillment in business coaching other introverted women.

By using self-reflection on what she had once needed when starting a business and realizing that a lot of business advice is aimed at extraverts, Laura was able to focus her business on the types of clients and coaching she wanted to work with. Through SEO work on her website and blogging, she was able to drive referrals to her site entirely through Google. No social media required! Laura found that marketing is not a one size fits all solution and that there is a place for introverts in the business ownership and marketing world.

Key takeaways:

-with regard to marketing you don't have to do everything, but you have to do something

-batch content and seize moments when you feel inspired

-find business besties that support and encourage you

Laura's Links:

Julia's Links:

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