Episode 82: Brenda Meller helps you get more of the LinkedIn pie

Meet Brenda Meller, owner of Meller Marketing and LinkedIn coach who helps business owners, job seekers, and those looking to market themselves and network get “more of the LinkedIn pie”. While she started in corporate marketing, she quickly found a niche for herself with a side hustle helping people market themselves on social media and doing speaking events. After her position was eliminated at her corporate job, she decided to go full-time in her side marketing business.

She originally found LinkedIn in the early days of social media, giving her time to learn the ins and outs and all of the tricks to using it effectively to network. In 2020 she found herself moving away from consulting about other social media platforms and went all-in on helping people utilize LinkedIn more effectively.

In this episode, Brenda shares her Climb, how she got into LinkedIn, and plenty of tips on how to make the most of your LinkedIn profile. Not only that, but she provides free checklists on her website for people to use with their small businesses, primarily focused on LinkedIn! https://www.mellermarketing.com/checklists

Key takeaways:

• On dealing with difficult transitions, especially the sudden loss of a job, Brenda has this advice: “Embrace the emotions but at some point you have to stop feeling the emotions and you have to be productive with your time and your energy and figure out what’s next for you”.

• She says LinkedIn is a great option because it’s a large platform that is purely a professional networking site. While it does have a jobs board, it’s primarily for personal and company networking and marketing

• One of the great tips she has is on “building your social media karma” on LinkedIn by regularly engaging with people’s posts on your home page. The more you engage with people, the more likely they are to check out your profile and engage with your posts!

• Make sure your headline is clickable! “Your headline follows you everywhere on LinkedIn” she says, so don’t use it to put “job title at company” but to entice people to look at your page.

• Your about section should not be a copy/paste of your resume! This makes you look like a job seeker and NOT someone looking to network. You want to speak to your ideal target audience through your about section!

Brenda’s links:

Website

Facebook

Brenda’s LinkedIn

Meller Marketing’s LinkedIn