Ep 22 - Rethinking Sales, Referrals and Relationships with Christie Freeze

Ep 22 - Rethinking Sales, Referrals and Relationships with Christie Freeze

In Episode 22 of The Drake Insights Podcast, host Natasha Drake sits down with senior living industry veteran, video expert, and senior care advocate Christie Freeze to explore how sales and referral models in senior living need to evolve—and how we can start that change today.

Christie shares her journey from frontline sales to founding CARE by Christie, a revolutionary model that helps families navigate aging care through education, empowerment, and relationship-first guidance. Together, Natasha and Christie discuss how current sales structures are outdated, why collaboration with so-called "competitors" is critical, and how leveraging everyday community professionals—from roofers to realtors—can unlock powerful new referral networks.

Whether you're a sales leader, operator, marketer, or advocate for aging adults, this episode is packed with insights that challenge the status quo and offer real, replicable solutions.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/, CARE by Christie at https://www.carebychristie.com/ or Heart Legacy at https://heartlegacy.com/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(39)

Ep 39 - How Continuing Care at Home Expands the Future of Senior Living

Ep 39 - How Continuing Care at Home Expands the Future of Senior Living

What if one of the biggest growth opportunities for senior living isn’t another building — but expanding how we serve older adults beyond the community walls? In Episode 39 of The Drake Insights Podca...

16 Syys 55min

Ep 38 - Senior Living Doesn’t Need More Marketing. It Needs Better Strategy.

Ep 38 - Senior Living Doesn’t Need More Marketing. It Needs Better Strategy.

After several conversations with senior living operators recently, I kept hearing the same thing: confusion around what they actually need to do to reach their occupancy and growth goals. Before we st...

8 Syys 15min

Ep 37 - Why Senior Living Leaders Struggle and What They Really Need with Erin Thompson

Ep 37 - Why Senior Living Leaders Struggle and What They Really Need with Erin Thompson

Senior living leaders are expected to manage people, regulations, occupancy, financial performance, family expectations, culture and constant change—but many are never given the practical leadership d...

26 Elo 46min

Ep 36 - Brand Is Culture: How Kendal Evolved a 50-Year Legacy Brand

Ep 36 - Brand Is Culture: How Kendal Evolved a 50-Year Legacy Brand

A brand refresh is never just about a new logo, updated colors or modernized design—especially when an organization has more than 50 years of history, deeply rooted values and multiple communities wit...

4 Elo 47min

Ep 35 - From Click to Connection: How Senior Living Teams Can Build Trust After the Inquiry

Ep 35 - From Click to Connection: How Senior Living Teams Can Build Trust After the Inquiry

In Episode 35 of The Drake Insights Podcast, Natasha Drake welcomes back Christie Freeze, Director of Strategic Growth at SalesMail, for a conversation about what happens after a senior living lead ra...

1 Heinä 43min

Ep 34 - The Tech-Forward Advantage: Solving Problems, Improving Efficiency & Enhancing Human Experiences

Ep 34 - The Tech-Forward Advantage: Solving Problems, Improving Efficiency & Enhancing Human Experiences

Technology and AI are dominating conversations across senior living—but how do you separate real opportunities from the endless stream of shiny new tools? In this special live episode recorded at the ...

11 Kesä 56min

Ep 33 - Top 5 Content Mistakes Costing Senior Living Communities Website Conversions (and How to Fix Them)

Ep 33 - Top 5 Content Mistakes Costing Senior Living Communities Website Conversions (and How to Fix Them)

In this episode of The Drake Insights Podcast, Natasha Drake is joined by Bryan Reynolds, co-founder of Authority Agent, to break down the top 5 content mistakes senior living communities are making o...

8 Huhti 45min

Ep 32 - Who Is Overseeing the Whole Picture? The Gap in Care Management We Can’t Ignore

Ep 32 - Who Is Overseeing the Whole Picture? The Gap in Care Management We Can’t Ignore

In Episode 32 of The Drake Insights Podcast, host Natasha Drake is joined by her longtime colleague and friend, Lorie Dancy, RN, MSN and Founder of Concierge Care Network, for a thoughtful and story-d...

25 Helmi 48min

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