Netflix and the Fall of Television | To the Max | 3
Business Wars4 Kesä 2025

Netflix and the Fall of Television | To the Max | 3

After AT&T takes over Time Warner in 2018, the media company decides it's time to enter the streaming wars. They don’t have the brand recognition that Disney has, but they do have HBO, considered the most prestigious cable television on the market. But transforming a niche brand like HBO into a broad-based streaming service is a massive marketing challenge — made even harder by the Covid lockdowns. Meanwhile, the head of a low-brow cable empire has his eye on Warner Media as an acquisition.

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Gap's Revival | Back in Blue | 2

Gap's Revival | Back in Blue | 2

It’s late 2023, and Gap’s new CEO Richard Dickson is trying to revive the brand’s fading fortunes. Dickson is the man who rescued Barbie from cultural irrelevance and turned her into a blockbuster mov...

12 Marras 202538min

Gap's Revival | Faded Khakis | 1

Gap's Revival | Faded Khakis | 1

It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst sees g...

5 Marras 202542min

How Lululemon Won Athleisure | Mirror, Mirror | 2

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, sma...

29 Loka 202533min

How Lululemon Won Athleisure | Child's Pose | 1

How Lululemon Won Athleisure | Child's Pose | 1

In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist,...

22 Loka 202539min

The Rise and Fall of Peloton | Pedal On | 3

The Rise and Fall of Peloton | Pedal On | 3

Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue as ...

16 Loka 202542min

The Rise and Fall of Peloton | Maximum Effort | 2

The Rise and Fall of Peloton | Maximum Effort | 2

As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and cutting d...

15 Loka 202536min

The Rise and Fall of Peloton | Welcome to the Ride | 1

The Rise and Fall of Peloton | Welcome to the Ride | 1

In 2011, avid fitness fan John Foley comes up with an idea for an internet-connected exercise bike that allows users to experience the communal nature of a cycling class from the comfort of home. He t...

8 Loka 202539min

Dieselgate | Running on Fumes | 2

Dieselgate | Running on Fumes | 2

By 2014, Volkswagen has taken the U.S. auto market by storm with its fleet of affordable, fuel-efficient diesel cars. But a new study threatens to reveal the dirty truth behind so-called ""clean"" die...

1 Loka 202538min

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