Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Biotransformation: Understanding the Relationship Between Hops and Yeast

Biotransformation: Understanding the Relationship Between Hops and Yeast

Buzzwords like "biotransformation" and "thiolized" are thrown around a lot in modern hop forward brewing techniques and products, but what is actually happening during fermentation that makes these ar...

12 Helmi 202545min

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

Designing for Transition: How Thoughtful Branding Can Be Your Lifeline in a Rapidly Shifting Market

In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make th...

5 Helmi 202537min

Attracting Gen Z: Engaging New Audiences in Craft Beer

Attracting Gen Z: Engaging New Audiences in Craft Beer

As more Gen Z consumers reach drinking age each year, breweries face the question: how can they attract this new audience to craft beverages? To effectively appeal to Gen Z, it’s essential to understa...

29 Tammi 20251h 2min

What's Going on in Ohio Beer?

What's Going on in Ohio Beer?

In our "What's Going on in..." series we partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conver...

22 Tammi 202553min

The Process of Opening a Second Taproom

The Process of Opening a Second Taproom

Though separated by over 2,500 miles, Coastal Fermentory and Loose Screw Beer Co. share similar experiences as they work toward the October 2024 openings of their second taprooms. In the first half of...

15 Tammi 20251h

The Value of Local Guilds (Part 2)

The Value of Local Guilds (Part 2)

PART 2 Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advoc...

8 Tammi 202557min

Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Nevill...

31 Joulu 202439min

Using Brewing Ingredients Innovatively

Using Brewing Ingredients Innovatively

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to ...

24 Joulu 202454min

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