Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Profit Driven Taproom Marketing - Proven 10X Programs

Profit Driven Taproom Marketing - Proven 10X Programs

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on ba...

11 Loka 202540min

Beer's Better Half: Rethinking Your Food Game

Beer's Better Half: Rethinking Your Food Game

Your beer may bring them in, but your food might be what keeps them around (and spending more). Join MarginEdge and two innovative breweries for a conversation on how to turn your food program from a ...

8 Loka 202549min

Innovative Ways to Drive Taproom Traffic

Innovative Ways to Drive Taproom Traffic

We’re all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. ...

1 Loka 20251h 3min

NA Beer and THC Beverages in the Taproom

NA Beer and THC Beverages in the Taproom

The modern guest expects more than just beer. In this panel hosted by Go Brewing, we’ll explore the growing demand for non-alcoholic beer and THC beverages. Learn how to educate both your team and you...

24 Syys 20251h 5min

Beer is Agriculture

Beer is Agriculture

In this session, we’ll dig into the hard work behind two of beer’s essential ingredients: malt and hops. You’ll hear directly from barley growers and hop producers about what matters most, how each ha...

17 Syys 202556min

Tech vs. Touch: Balancing QR Ordering & Hospitality

Tech vs. Touch: Balancing QR Ordering & Hospitality

As the industry evolves, breweries are embracing tools like QR code ordering to streamline operations, boost tab sizes, and maximize efficiency. But how do you keep the soul of the taproom alive when ...

10 Syys 202553min

Strategic AI Adoption for the Craft Beer Industry

Strategic AI Adoption for the Craft Beer Industry

Join us for an insightful panel discussion exploring the multifaceted impact of Artificial Intelligence on the craft beer industry. We'll bring together experts from marketing, legal, data science, an...

3 Syys 20251h

Building Success Distributor Relationships

Building Success Distributor Relationships

Distributor partnerships can fuel your brewery’s success, or slow it down. In this panel, we’ll break down what it really takes to build relationships that last. From clear communication and shared ex...

27 Elo 20251h 2min

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