S6 Ep9 - AI Overload, DM Updates & Nostalgic Marketing Wins

S6 Ep9 - AI Overload, DM Updates & Nostalgic Marketing Wins

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.

Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.

Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.


Chapters:

00:00 Introduction and Weekly Highlights

00:48 Google's AI Marketing Advisor

05:25 Instagram's New DM Features

14:54 Google's AI Shopping Experience

19:32 Small Businesses and Social Media Marketing

23:55 Audience Questions with Sophie Lee

25:40 Embracing Fear and Building Confidence

28:17 Launching the Freelancing for Marketers Course

32:32 Nostalgic Marketing Campaigns

40:17 Podcast Recommendations and Insights

44:44 Creative Marketing Campaigns

48:31 Conclusion and Community Engagement

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Jaksot(116)

S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

Welcome back to The Girls in Marketing Podcast for one last time 🥹In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all star...

19 Kesä 202528min

S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking

S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s...

21 Touko 202541min

S6 Ep7 - AI Dolls, New Canva Features & What Gen Z Actually Cares About

S6 Ep7 - AI Dolls, New Canva Features & What Gen Z Actually Cares About

Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) t...

24 Huhti 202544min

S6 Ep6 - Meta Drama, April Fool’s Campaigns & Career Advice You Actually Need

S6 Ep6 - Meta Drama, April Fool’s Campaigns & Career Advice You Actually Need

Welcome back to The Girls in Marketing Podcast!This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into ...

10 Huhti 202542min

S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google...

27 Maalis 202547min

S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

Welcome back to The Girls in Marketing Podcast. In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red F...

13 Maalis 202554min

S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach

S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach

Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the mu...

27 Helmi 202549min

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