Episode 6: Jaclyn Ruelle - VP/Head of Brand, Papa Johns

Episode 6: Jaclyn Ruelle - VP/Head of Brand, Papa Johns

An in-depth discussion with Papa Johns Head of Brand Jaclyn Ruelle ranges from her leap to the brand side of marketing after decades on the agency side to mastering "the art of the sell."

Pizza is a shared human experience, but marketing in a competitive industry requires at least one additional topping: humanity. She also shares the backstory of how their new campaign (and partnership with TikTok beat maker Ricky Desktop) came about, how they approach different audience segments (Hello, late-night eaters!), and the importance of sports and music to their marketing efforts.

And before they jump in, Matt and Val discuss whether they're more or less productive with their kids away at sleepaway camp, and if introverted brand marketers have it harder in the industry.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(77)

Snark Snack 3: Snark Snacks 3: iPhone Launch Social Roast and Big Week for the IAB

Snark Snack 3: Snark Snacks 3: iPhone Launch Social Roast and Big Week for the IAB

iPhone Duo jokes as a real-time marketing event... and an IAB forecast bump, all in Snark Snack # 3. Matt and Val break down whether brands newsjacking Apple's foldable launch counts as clever or just...

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Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Branded content isn't a side hustle anymore, it's becoming the main event. Adam Puchalsky, President of Blink49 Brand Studio, joins Matt Wurst and Valerie Vespa to break down how brands, creators, and...

1 Syys 48min

Snark Snack 2: Bread Baking and Instagram-Making

Snark Snack 2: Bread Baking and Instagram-Making

Snark Snack # 2 isn't the first pancake, but it does start with pancakes and ends with real questions: Do SMBs have to be creators... And are creators becoming production companies? Matt's neighbor is...

20 Elo 3min

Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America

Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America

Liane Nadeau, Chief Media and Investment Officer at Digitas North America, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk networked experiences, the death of channel planning, ad...

12 Elo 46min

Snark Snack 1: Highway Mangos and Subway Fortune Cookies

Snark Snack 1: Highway Mangos and Subway Fortune Cookies

The first "Snark Snack" is here. The off-mic conversations Matt Wurst and Valerie Vespa have been having for years, now on the record. Episode 1 riffs on selling mangos in traffic and somehow ends wit...

4 Elo 2min

Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO

Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO

StrawberryFrog founder Scott Goodson and new CEO Steve Scutellaro join Matt Wurst and Valerie Vespa on Snarketing for a rare two-guest conversation on succession, independence, and the future of agenc...

29 Heinä 52min

Ep 71: Dave Kersey - Global Head of Media at SharkNinja

Ep 71: Dave Kersey - Global Head of Media at SharkNinja

SharkNinja Global Head of Media Dave Kersey joins the Snarketing Podcast to break down how one of the fastest-moving brands in consumer products runs media without a traditional media plan. Dave talks...

15 Heinä 49min

Ep 70: Micky Ogando - Founder/CCO at Bakery

Ep 70: Micky Ogando - Founder/CCO at Bakery

Micky Ogando, Founder and Chief Creative Officer of Austin agency Bakery, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk craft, AI, weird hiring, holding-company chaos, and why h...

1 Heinä 47min

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