762 | SEO News from the EDGE | Week of 6.2.2025

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn't exist.

Erin and SEO pro Cindy Krum break down WordPress's mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google's ever-evolving SERPs—AI Overviews, the deployment of Discover on desktop, and the not-so-sneaky ways impressions and clicks are decoupling faster than you can say "zero-click search." Added to the mix: AI's impact on your inbox and why we might all end up living the "Dead Internet Theory."

Is SEO on life support or just evolving (again)? We debate the rosy new journey-centric approach while side-eyeing Google's "trust us, bro" attitude toward data transparency. Buckle up for a rapid-fire tour through the SEO wilderness—tracking AI hallucinations, local search creepiness, and why "hyper-personalization" might not sell more cannolis after all.

News from the EDGE:

[00:03:22] WordPress Unpauses Development - but is it out of time?

[00:08:05] Google Discover on Desktop

[00:12:53] AI is Making a Major Impact on Email Marketing

[00:16:57]  Title Sponsor: Site Strategics

SEO News from the EDGE:

[00:20:01] The Great Decoupling Of Google Search

[00:26:06] AI Overviews Research: How Google's AI Answers Vary Across Five States

[00:32:07] AI and Local Search: The New Rules of Visibility

[00:37:49] Sponsor: WAIKAY from InLinks

[00:40:33] Google Search Console to Show AI Mode Performance

[00:46:01] Is SEO Still Relevant In the AI Era?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @Suzzicks

X: @TheMann00

X: @EDGEWebRadio

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754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google...

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753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discus...

3 Huhti 20251h 3min

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping th...

2 Huhti 202548min

751 | SEO News from the EDGE | Week of 3.24.2025

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Goo...

27 Maalis 202552min

750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity...

22 Maalis 202542min

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking ...

8 Maalis 202536min

748 | Paid Ad News from the EDGE | Week of 3.3.2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizi...

5 Maalis 202546min

747 | Ethics & Privacy Concerns with AI Writing

747 | Ethics & Privacy Concerns with AI Writing

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information e...

27 Helmi 202540min

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