The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.

Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.

We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

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9 Marras 202510min

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

What does financial independence really look like for an artist with no label, no manager, and no team?In this clip, Nic D breaks down the real numbers behind being an independent artist, from how muc...

8 Marras 20259min

Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label

Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label

What if success in music had less to do with talent, and everything to do with mindset?In this conversation, Nic D breaks down the discipline, self-awareness, and consistency that helped him build a t...

7 Marras 202518min

The Manager’s Playbook 043: Nic D – 1.5B Streams, Independence, Content Strategy, Streaming Revenue, Mindset, No Label, No Manager & The New Music Business Model

The Manager’s Playbook 043: Nic D – 1.5B Streams, Independence, Content Strategy, Streaming Revenue, Mindset, No Label, No Manager & The New Music Business Model

What if you built a billion-stream music career, without a label, manager, or industry connections?That’s exactly what Nic D did. From Culpeper, Virginia, he turned $250-per-song releases and short-fo...

4 Marras 20252h 9min

Inside the Playbook: Nick Jarjour on Why Songs Became More Valuable Than Ever

Inside the Playbook: Nick Jarjour on Why Songs Became More Valuable Than Ever

Nick Jarjour shares the inside story behind Hipgnosis Songs Fund, the company that redefined how the world values music.From his work alongside Merck Mercuriadis to building one of the most innovative...

13 Loka 202518min

Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’

Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’

Nick Jarjour shares the story of Starrah, one of the most transformative songwriters in modern music. From crafting Rihanna’s “Needed Me” to shaping global hits for Camila Cabello and Maroon 5, Starra...

12 Loka 202518min

Inside the Playbook: Nick Jarjour on The Real Laws of Music Management

Inside the Playbook: Nick Jarjour on The Real Laws of Music Management

Nick Jarjour takes us inside the real world of music management.In this conversation, Nick breaks down what it truly means to manage artists and songwriters at the highest level: protecting their visi...

11 Loka 202515min

 Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

Nick Jarjour opens up about the making of In Whose Name, a powerful and deeply human documentary on Ye that explores the intersection of mental health, creativity, and control.In this conversation, Ni...

10 Loka 202511min

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