The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.

Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.

We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts

Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts

From Canadian grant writing to closing music business deals.In this clip of The Manager’s Playbook, I sit down with Dan Gonzalez who has navigated both worlds, and now helps artists protect their righ...

24 Elo 202516min

Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table

Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table

Royalties are the lifeblood of an artist’s career but too often, they go uncollected.In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how business managers protect artists and producer...

22 Elo 202513min

Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers

Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers

The role of a business manager has never been more important for artists.In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how the job has evolved from simple bill payments and taxes to...

21 Elo 202521min

The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with his own business manager, Dan Gonzalez, to uncover the financial backbone of an artist’s career.Dan explains why business manage...

19 Elo 20251h 56min

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today

Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today

Hit-Boy has leveled up, not just as a producer, but as a person.In this conversation, he talks about upgrading his lifestyle and workspace to unlock peak creativity, balancing fatherhood with a relent...

18 Elo 202514min

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage

Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage

Ownership isn’t just a buzzword. It’s the difference between building a career you control and one that controls you.In this clip, Hit-Boy, his manager Nima Nasseri, and I break down the mechanics of ...

17 Elo 202515min

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals

Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals

Hit-Boy spent 18 years locked in one of the toughest publishing deals in the music business, a contract built on outdated MDRC terms that kept him working without a clear finish line.In this conversat...

16 Elo 202515min

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family

Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family

Grammy-winning producer Hit-Boy is building more than music; he’s building worlds.In this conversation, he talks about his shift from making beats to creating immersive film experiences, the hard less...

15 Elo 202516min

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