The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture.

Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.

We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Inside the Playbook: Byron Wilson on The Messiness of the Music Business

Inside the Playbook: Byron Wilson on The Messiness of the Music Business

In this no-fluff episode of The Manager’s Playbook, Byron Wilson breaks down what most labels won’t say out loud: the real grind behind building a music career.From signing deals to hitting the road, ...

29 Touko 202512min

Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in mu...

28 Touko 20259min

The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy

The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy

In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his o...

26 Touko 20252h 32min

Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

Go behind the scenes of high-stakes music management with Cory Litwin - the powerhouse manager behind Murda Beatz and other top producers.In this episode of The Manager’s Playbook, Cory breaks down ho...

25 Touko 202512min

Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!

Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!

Ever wondered how Drake’s “Nice for What” came to life?In this episode of The Manager’s Playbook, Corey Litwin takes us behind the scenes of the legendary night it all came together - from losing to D...

24 Touko 202512min

Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight

Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight

How do you go from throwing parties to managing major artists? Cory Litwin has the blueprint.In this episode of The Manager’s Playbook, Cory shares his journey from club promotions to working with Mur...

23 Touko 202518min

Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know

Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know

In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, unpacks the modern manager’s role, especially in today’s independent landscape.From handling distribution and t...

22 Touko 202517min

Inside the Playbook: Nick Groff The Hidden Cost of Signing a Record Deal

Inside the Playbook: Nick Groff The Hidden Cost of Signing a Record Deal

In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, breaks down what every artist and manager should understand before signing a major label deal.From creative con...

21 Touko 202512min

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