New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!


I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!


Stay up to date with CBP: http://update.craftbeerprofessionals.org

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Women in Craft Beer

Women in Craft Beer

The focus of this conversation is on discussing our guests' experiences in the industry and how we can make Craft Beer more welcoming to women. This conversation features: Carli Smith - Pink Boots So...

27 Marras 20201h 2min

25 Years in Craft Beer

25 Years in Craft Beer

The focus of this conversation is on celebrating and discussing our guests' 25 years in the industry. This conversation features: Brad Ring - Brew Your Own Magazine Chris White - White Labs Dave Th...

27 Marras 20201h 11min

Running a Brewery While Raising a Family

Running a Brewery While Raising a Family

The focus of this conversation is on running a brewery while also raising a family. This conversation features: Barry Elwonger - Motorworks Brewing Elizabeth Jacobs - Legacy Ale Works Larry Clouser...

27 Marras 20201h 4min

Adding Food to Your Brewery

Adding Food to Your Brewery

The focus of this conversation is on adding food options at your brewery. This conversation features: Andrew Bauman - Uncle Bear's Brewery Kayleigh Lohse - Presidential Brewing Company Kevin Freer ...

27 Marras 20201h 2min

Operating a Nano Brewery in 2020

Operating a Nano Brewery in 2020

The focus of this conversation is on running a nano brewery in 2020. This conversation features: Greg Sheppard - Crooked Rooster Brewery Jared Wharton - Forward Operating Base Brewing Company Kel...

26 Marras 20201h 12min

The Importance of Education

The Importance of Education

The focus of this conversation is on the importance of education. The conversation features: Erik Fowler - Education & Engagement Manager at White Labs Jim Stutzman - Owner of Lazy Horse Brewing & ...

26 Marras 20201h 5min

Craft Beer Facebook Groups

Craft Beer Facebook Groups

The focus of this conversation is on the role of Craft Beer groups on Facebook in our industry. This conversation features: Art Whitaker - Milk The Funk Kate Christensen - CraftBeerGirls- BEER&BODY...

26 Marras 20201h 18min

Craft Beer Professionals (Trailer)

Craft Beer Professionals (Trailer)

25 Marras 202053s

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