Push Notifications: The Good, Bad & Ugly
In part two of our live stream with Kate MacFarlane, we discuss best practices when it comes to push notifications. What types of notifications bring users back and what types lead them to uninstall y...
22 Maalis 202234min
A/B Testing Ideas That Can Have a Big Impact
A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimiz...
21 Maalis 202230min
Which Checkout Strategy Won 2 Taps vs 1 Tap?
We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process. Discover the best strategies to increase your mobile app revenue. You can watch this video: ...
16 Maalis 20228min
The Best Approach to Creator Marketing
In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the co...
15 Maalis 202232min
Creator Marketing: The 3-Step Process to Acquire App Downloads
Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing. Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on...
14 Maalis 202235min
How to Sell Your App (Flippa vs Bluethrone)
Are you interested in selling your app? You will get firsthand experience from two developers who sold their apps on each platform. We break down the key differences between selling your app on Flippa...
9 Maalis 202221min
How to Come Up With Strong Brand Names
In part 2 of our live stream with Rich Wagstaff, you look at two apps with whacky app names and how you can come up with a name that is app store optimized! Also, can Rich defeat Steve in our dad joke...
8 Maalis 202238min
How to Optimize In-App Events & In-App Purchases
In this video, we will discuss advanced app store optimization (ASO) strategies to help you maximize your app store listing, increase conversions, and improve retention. Connect with Rich: https://www...
7 Maalis 202238min
