The Connection Between Marketing and Culture (ENCORE)

#19: The Do's and Don'ts of Building a Restaurant Website Think of your website as your digital home. At the very least, it should be an extension of the hospitality you provide in the restaurant; at ...

1 Heinä 201923min

#18: Five Keys to Social Media Success Much of the work I do with my clients is Social Media Marketing, and yet I think a lot of small business owners can feel overwhelmed by it all. Just managing the...

24 Kesä 201932min

#17: Menu Magic Think about the people who dined in your restaurant last night. Couples, families, businessmen, friends, whatever... all of them were there for different reasons. They ordered differen...

17 Kesä 201919min

#16: SEO Crash Course for Restaurants SEO stands for Search Engine Optimization, and it's a crazy complicated topic that would take hours to effectively explain. But just because it's complex doesn't ...

10 Kesä 201923min

#15: 10 Books Every Restaurant Owner Should Read ** Click on any of the titles to order your own copy at Amazon.com ** 1. Purple Cow by Seth Godin 2. All Marketers Are Liars by Seth Godin 3. Permissio...

3 Kesä 201930min

#14: Getting Started with Facebook Ads By far the biggest question I get from clients is this: "Should my restaurant be running Facebook Ads." In this week's episode we break it all down, and share so...

27 Touko 201921min

#13: Twenty Marketing Ideas to Boost Business We've spent the past few months talking big picture ideas, establishing a strong foundation for your business. But perhaps you're sitting there wondering,...

20 Touko 201923min

#12: Brand Marketing vs. Direct Marketing These are two totally different things that unfortunately get confused all the time. In today’s episode I walk you through both of them, show you the differen...

13 Touko 201921min