Sam Sadi: 4 industry trends to pay attention to
NEXT.io Podcast12 Kesä 2025

Sam Sadi: 4 industry trends to pay attention to

🎙 NEXT.io Podcast #236 Sam Sadi, CEO of LiveScore GroupSam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for innovation and strategic advantages to compete with established brands, particularly in regulated markets.⏰ Timestamps 00:00 - Intro00:17 - Sponsors message01:38 - Sam’s 30-year journey03:31 - Building Bwin Interactive Entertainment06:07 - The origins of LiveScore09:58 - Why LiveScore launched its own sportsbook15:27 - Competing in the UK18:00 - Why most media-betting integrations fail20:32 - Simplicity vs complexity: is betting too confusing for new users?23:35 - Why customers adapt faster than you think25:31 - Why niche sportsbooks rarely succeed in regulated markets29:58 - DFS as the starting point33:11 - LiveScore’s product philosophy: match 80%, innovate the rest34:37 - The capital and access problem in U.S. regulation37:18 - Trend 1: Southeast Asia’s unspoken potential44:49 - Trend 2: The real AI transformation57:30 - Trend 3: Innovation vs Incrementalism01:09:54 - Trend 4: The black market problem01:21:41 - Can cutting off suppliers beat the black market? Why it’s short-term thinking01:26:34 - Why the industry’s future might mirror the AI arms race01:32:04 - Closing remarks🔔 SUBSCRIBE TO THE PODCASTYouTube: https://www.youtube.com/@nextdotio Apple: https://podcasts.apple.com/us/podcast/next-io-podcast/id1515442333CONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/

Jaksot(472)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

Head of Political Betting at GVC, which includes the Ladbrokes, Coral and Bwin brands. With particular expertise in US and UK politics, this will be the fourth Presidential election that he has headed...

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#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

CEO at Betsson AB and President Born in 1965, residence Stockholm, Sweden. Employed in the Group since 1991. Board member 2011-2018. Chairman of the Board 2011-2015 and 2016-September 2017. Previously...

26 Loka 202039min

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

Kristoffer Cassel is the co-founder and CEO of Regily and has been part of several of Europes most successful tech companies. Before founding Regily Kristoffer were VP product and the inventor behind ...

23 Loka 202058min

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

Georg Westin is the largest owner and the founder of Hero Gaming, a company with roots in gamification of the gabling world and runs multiple successful brands such as Casino Heroes, Speedy Spel, Boom...

16 Loka 20201h 6min

#26 - Simon Lidzén, Co-founder/CEO - Fast Track (Adapt or Die)

#26 - Simon Lidzén, Co-founder/CEO - Fast Track (Adapt or Die)

Simon's background in iGaming spans over 15 years, with extensive experience in product development and innovation. Having held senior positions at a number of operators, including Betfair, Betsson Gr...

13 Loka 20201h

#25 - Oskar Mühlbach, CEO - Raketech (The utopian vision of remote work)

#25 - Oskar Mühlbach, CEO - Raketech (The utopian vision of remote work)

Oskar Mühlbach, CEO at Raketech has been in the iGaming industry since 2016 when he joined the casino operator Mr Green as their COO. Before iGaming, Mühlbach worked within the international e-commerc...

7 Loka 202051min

#24 - James King, Director of Sales - GiG (COVID-19, the death of land-based casinos?)

#24 - James King, Director of Sales - GiG (COVID-19, the death of land-based casinos?)

At GiG James is responsible for providing leadership and management on the delivery of sales objectives around the globe (managing both the sales and marketing teams). James has over 11 years’ experie...

29 Syys 20201h 4min

#23 - Calvin Ayre, Founder - Ayre Group & CoinGeek

#23 - Calvin Ayre, Founder - Ayre Group & CoinGeek

Calvin Ayre, Venture Capitalist, Real Estate Developer, Founder of Ayre Group and CoinGeek: Calvin Ayre is a celebrated entrepreneur who made the cover of Forbes magazine in 2006 for his success in bu...

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