#32 Creating a modern revenue factory - Jacco van der Kooij, Founder of Winning by Design
RevOps Lab4 Kesä 2024

#32 Creating a modern revenue factory - Jacco van der Kooij, Founder of Winning by Design

Jacco is the founder of Winning By Design and best-selling author of Revenue Architecture. In this episode, he shares his deep knowledge of revenue models with us.

We cover:

  • Six essential models to create recurring revenue

  • How to establish a common data language in your org

  • Basic rules for different stages of scaling

Jacco’s book can be found here:

https://shop.winningbydesign.com/products/revenue-architecture-text-book

https://winningbydesign.com/resources/research/has-saas-lost-go-to-market-fit/

You can find more information about Jacco here:

https://www.linkedin.com/in/jaccovanderkooij/

RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/

Marker:

(00:00:00) Why Jacco wrote "Revenue Architecture"

(00:02:09) How markets have shifted

(00:03:53) GTM motions & measuring profitability

(00:11:03) Rules for different stages of scaling

(00:17:41) 6 models to create recurring revenue

(00:22:55) How to establish a common data language

(00:32:13) Navigating a jungle of different GTM motions

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Jaksot(119)

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#37 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

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#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

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#35 Comp planning for high-performing revenue teams - Ryan Milligan, VP of Sales & Revenue Operations, QuotaPath

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#34 Managing RevOps after raising €100M in Series C - Alfonso Comino, VP Revenue Operations at FINN

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#33 Comp planning for consumption-based billing models, with VP of Ops at Rescale, Gabe Rothman

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#31 How to forecast with high accuracy - Jeff Ignacio, Head of GTM Operations & Growth at Regrow Ag

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