RevOps Lab26 Touko 2025

#80 The RevOps Pendulum: Insights from 180+ RevOps pros - with Haris Odobasic, Co-Founder at Revenue Wizards

Haris Odobasic, Co-Founder of Revenue Visions and longtime RevOps leader, returns to the podcast to share the story behind his new book, The RevOps Pendulum. From writing habits and research methods to frameworks and philosophical reflections, this conversation explores both the making of the book and the strategic foundation RevOps leaders need today.

We cover:

The metaphor behind the "RevOps Pendulum" and why alignment drives momentum
Haris’ writing process: from morning rituals to 20 months of edits
Surprising insights from original research with 180+ RevOps professionals
Why private equity firms are driving the RevOps agenda harder than VCs
A practical breakdown of the book’s core pillars: Process, Enablement, Systems, and Data
Why stakeholder alignment and communication are more important than tooling
How to apply strategic planning and prioritization in the day-to-day of RevOps

Haris on LinkedIn: https://www.linkedin.com/in/harisodobasic

The RevOps Pendulum: https://www.amazon.de/dp/9090398813

Free RevOps resources: https://www.getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:06) Why Haris Wrote a RevOps Book

(00:05:46) Writing Process & the Power of Discipline

(00:08:33) Research Methodology and Surprising Findings

(00:13:54) Book Structure and the Four Pillars of RevOps

(00:17:04) Why Strategy and Communication Come First

(00:22:29) Enterprise vs. Startup RevOps Priorities

(00:24:48) The Role of Strategic Planning in Prioritization

(00:26:55) Where to Find the Book and Join the Launch

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