#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique
RevOps Lab2 Kesä 2025

#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique

Rhys Williams, Founder of RevOps agency Domestique, joins the show to talk about one of the most frustrating (and familiar) realities in GTM: executives don’t trust the data. But the real issue? It’s almost never about the dashboard. In this episode, Rhys walks through a practical, systems-level approach to rebuilding trust in data—from strategic alignment to process design and cross-functional buy-in.

We cover:

  • Why “I don’t trust the data” rarely means bad reporting

  • The foundational role of GTM strategy and lifecycle stages

  • How to align MQL definitions across Marketing and Sales

  • Tooling traps, reverse-engineered metrics, and the danger of dashboard overload

  • How to use operating cadences like the “Demand Council” to drive alignment

  • Why RevOps teams must lead with analysis and recommendations—not just data

Rhys Williams on LinkedIn: https://www.linkedin.com/in/rhys-williams-24563617/

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com


Chapters:

(00:00:00) Intro & Meet Rhys

(00:02:08) Why Executives Still Don’t Trust Data in 2025

(00:04:16) Strategy → Process → Tools → Data → Enablement

(00:07:05) Why MQLs Break Without Shared Definitions

(00:10:52) From Business Goals to KPI Trees

(00:13:19) Input vs. Output Metrics

(00:17:55) Designing Operating Cadences that Actually Use Data

(00:21:55) The RevOps Readout: How to Get a Seat at the Table

(00:26:35) Leading Through Influence – Even with Executives

(00:29:47) Book Recommendations: The 360 Leader, The Daily Stoic

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(119)

#38 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs

#38 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs

To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy! In this episode, Paul shows us how he runs a 25-people RevOps team at He...

16 Heinä 202438min

#37 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

#37 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy! Stefan Mersch shares his journey of building out RevOps from scratch at ...

9 Heinä 202438min

#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy! In today's episode, you’ll learn everything you need to know about Custo...

2 Heinä 202441min

#35 Comp planning for high-performing revenue teams - Ryan Milligan, VP of Sales & Revenue Operations, QuotaPath

#35 Comp planning for high-performing revenue teams - Ryan Milligan, VP of Sales & Revenue Operations, QuotaPath

Ryan Milligan, VP of Sales and Revenue Operations at Quotapath, shares his unique career journey and provides deep insights into compensation plan designs that help high-performing revenue teams hit t...

25 Kesä 202434min

#34 Managing RevOps after raising €100M in Series C - Alfonso Comino, VP Revenue Operations at FINN

#34 Managing RevOps after raising €100M in Series C - Alfonso Comino, VP Revenue Operations at FINN

Alfonso Comino, VP of Revenue Operations at Finn, shares his journey from the hotel industry to technology and delves into the complexities of managing different go-to-market motions at Finn. We cover...

18 Kesä 202441min

#33 Comp planning for consumption-based billing models, with VP of Ops at Rescale, Gabe Rothman

#33 Comp planning for consumption-based billing models, with VP of Ops at Rescale, Gabe Rothman

Today’s episode with Gabe Rothman dives into the complexities of compensation planning for high-touch sales models. Gabe is the Vice President of Operations at Rescale and brings extensive experience ...

11 Kesä 202444min

#32 Creating a modern revenue factory - Jacco van der Kooij, Founder of Winning by Design

#32 Creating a modern revenue factory - Jacco van der Kooij, Founder of Winning by Design

Jacco is the founder of Winning By Design and best-selling author of Revenue Architecture. In this episode, he shares his deep knowledge of revenue models with us. We cover:  Six essential models to...

4 Kesä 202439min

#31 How to forecast with high accuracy - Jeff Ignacio, Head of GTM Operations & Growth at Regrow Ag

#31 How to forecast with high accuracy - Jeff Ignacio, Head of GTM Operations & Growth at Regrow Ag

Today’s episode with Jeff Ignacio is all about forecasting.  Jeff wrote three articles encompassing 17 questions about forecasting — and we walk you through all the key learnings. We cover:  What an...

28 Touko 202434min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahamania
ostan-asuntoja-podcast
inderespodi
rss-sami-miettinen-neuvottelija
rahapuhetta
hyva-paha-johtaminen
rss-viisas-raha-podi
herrasmieshakkerit
pomojen-suusta
sijoituspodi
rss-lahtijat
lakicast
rss-karon-grilli
rss-sisalto-kuntoon
rss-asiakaskokemusklubi