#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique
RevOps Lab2 Kesä 2025

#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique

Rhys Williams, Founder of RevOps agency Domestique, joins the show to talk about one of the most frustrating (and familiar) realities in GTM: executives don’t trust the data. But the real issue? It’s almost never about the dashboard. In this episode, Rhys walks through a practical, systems-level approach to rebuilding trust in data—from strategic alignment to process design and cross-functional buy-in.

We cover:

  • Why “I don’t trust the data” rarely means bad reporting

  • The foundational role of GTM strategy and lifecycle stages

  • How to align MQL definitions across Marketing and Sales

  • Tooling traps, reverse-engineered metrics, and the danger of dashboard overload

  • How to use operating cadences like the “Demand Council” to drive alignment

  • Why RevOps teams must lead with analysis and recommendations—not just data

Rhys Williams on LinkedIn: https://www.linkedin.com/in/rhys-williams-24563617/

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com


Chapters:

(00:00:00) Intro & Meet Rhys

(00:02:08) Why Executives Still Don’t Trust Data in 2025

(00:04:16) Strategy → Process → Tools → Data → Enablement

(00:07:05) Why MQLs Break Without Shared Definitions

(00:10:52) From Business Goals to KPI Trees

(00:13:19) Input vs. Output Metrics

(00:17:55) Designing Operating Cadences that Actually Use Data

(00:21:55) The RevOps Readout: How to Get a Seat at the Table

(00:26:35) Leading Through Influence – Even with Executives

(00:29:47) Book Recommendations: The 360 Leader, The Daily Stoic

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(119)

#109 Making RevOps an AI Orchestration Layer – with Alexander Müller, Founder at Revenue Enablement

#109 Making RevOps an AI Orchestration Layer – with Alexander Müller, Founder at Revenue Enablement

Alexander Müller, Founder of Revenue Enablement and one of Germany's most recognized RevOps voices, joins Philipp for his second appearance on the RevOps Lab — over 100 episodes after being the very f...

2 Maalis 39min

#108 Using Comp Plans to Drive Company Performance – with Ryan Milligan, CRO at QuotaPath

#108 Using Comp Plans to Drive Company Performance – with Ryan Milligan, CRO at QuotaPath

Ryan Milligan, CRO at QuotaPath, joins Janis and Philipp to talk about how compensation planning can be used as a strategic lever to drive company performance. With a background in RevOps and four yea...

23 Helmi 40min

#107 How CROs Think (+ What It Means for RevOps) - with Jeremey Donovan, Managing Director at Insight Partners

#107 How CROs Think (+ What It Means for RevOps) - with Jeremey Donovan, Managing Director at Insight Partners

In this episode, we dive into exclusive data from Insight Partners’ latest survey of over 200 B2B SaaS CROs. Jeremey Donovan shares what differentiates top-performing revenue organizations from the av...

9 Helmi 50min

#106 Metrics That Matter Across Sales, Marketing & CS - with Sarabeth Scott, SalesOps at Camber Partners

#106 Metrics That Matter Across Sales, Marketing & CS - with Sarabeth Scott, SalesOps at Camber Partners

Sarabeth Scott joins Janis and Philipp to break down what great board reporting actually looks like — and which metrics boards really care about across Sales, Marketing, and Customer Success. Drawing ...

2 Helmi 39min

#105 How AI is changing RevOps - with Lindsay Rothlisberger, Head of RevOps at Zapier

#105 How AI is changing RevOps - with Lindsay Rothlisberger, Head of RevOps at Zapier

Is RevOps becoming "GTM Engineering"? In this episode, Philip and Janus sit down with Lindsay Roethlisberger, VP of Revenue Operations at Zapier, to discuss the massive shift happening in the industry...

19 Tammi 34min

#104 RevOps Lab 2025 Recap: Growth Metrics, Community Insights & AI Strategy

#104 RevOps Lab 2025 Recap: Growth Metrics, Community Insights & AI Strategy

<p>Janis and Philipp close out 2025 with a special end-of-year episode of the RevOps Lab Podcast. With no guest on the show, they reflect on what the past 12 months looked like for RevOps Lab, the Rev...

22 Joulu 202518min

#103 The Data Dilemma: How Bad Data Breaks GTM - with Spencer Hardey, VP of Business Ops at HG Insights

#103 The Data Dilemma: How Bad Data Breaks GTM - with Spencer Hardey, VP of Business Ops at HG Insights

Spencer Hardy, VP of Operations at HG Insights, joins Janis and Philipp to talk about the hidden cost of bad data and how misaligned definitions quietly break go-to-market execution. Together, they un...

15 Joulu 202537min

#102 Sales Enablement in the AI Native World- with Laura Fu, Head of RevOps & Strategy at DevRev

#102 Sales Enablement in the AI Native World- with Laura Fu, Head of RevOps & Strategy at DevRev

Laura Fu joins Janis and Philipp to talk about her new book Designing for Excellence, and how Sales Enablement is transforming inside an AI-native world. Laura breaks down the core principles of effec...

24 Marras 202541min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahamania
ostan-asuntoja-podcast
inderespodi
rss-sami-miettinen-neuvottelija
rahapuhetta
hyva-paha-johtaminen
rss-viisas-raha-podi
herrasmieshakkerit
pomojen-suusta
sijoituspodi
rss-lahtijat
lakicast
rss-karon-grilli
rss-sisalto-kuntoon
rss-asiakaskokemusklubi