NEXT In-Depth: The zero-click era and the future of iGaming marketing
NEXT.io Podcast12 Kesä 2025

NEXT In-Depth: The zero-click era and the future of iGaming marketing

The rules of online marketing are changing fast, and the iGaming industry is feeling the impact like never before. In this episode of NEXT In-Depth, ShieldHub founder Ulrich Gilot dives into the seismic shift away from traditional SEO and affiliate models driven by Google’s evolving search landscape, where zero-click results and AI-driven answers are reshaping player acquisition. We’ll explore what this means for iGaming marketers, the rising importance of brand building, and how new measurement frameworks like attention metrics can unlock smarter growth. Plus, hear insights on navigating stricter regulations and emerging strategies for future-proofing marketing in a competitive, privacy-focused world. Whether you’re an operator, affiliate, or marketer, this is your guide to adapting and thriving in the zero-click era.

Jaksot(472)

Pierre Lindh #43 - Björn Nilsson, Triggy, Co-founder and CSO (The imminent disruption of the sports betting market)

Pierre Lindh #43 - Björn Nilsson, Triggy, Co-founder and CSO (The imminent disruption of the sports betting market)

Björn started as a management trainee to Pontus Lindwall more than 20 years ago. Since then he has been committed to the industry and worked in various capacities with betting, trading, poker, and cas...

15 Helmi 202129min

Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Oisin Lunny is an award-winning marketer, webinar and podcast host, MC, public speaker, virtual event consultant, and journalist. His work has been read over half a million times as a senior contribut...

11 Helmi 202148min

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Paris Smith’s career in online gaming spans more than two decades, which includes more than 12 years as CEO of Pinnacle (www.pinnacle.com), one of the world’s most respected online bookmakers. Paris’ ...

10 Helmi 202143min

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Ulrik Bengtsson was appointed CEO of WilliamHILL on 30 September 2019, having been appointed CEO Designate on 5 September 2019. He had joined the Group as Chief Digital Officer and a member of the Gro...

9 Helmi 202125min

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Kresimir Spajic is Senior Vice President of Online Gaming for Hard Rock International. Spajic is responsible for leading the vision, strategy and operational execution behind the brand’s investment ac...

9 Helmi 202151min

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning ti...

4 Helmi 20212h 16min

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

David Flynn is a Management Executive with over 17 years of iGaming experience across both B2B and B2C verticals of the Online Gaming market. Currently, David is responsible for the strategic directio...

29 Tammi 20211h 10min

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

20 Tammi 20211h 17min

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