NEXT In-Depth: The zero-click era and the future of iGaming marketing
NEXT.io Podcast12 Kesä 2025

NEXT In-Depth: The zero-click era and the future of iGaming marketing

The rules of online marketing are changing fast, and the iGaming industry is feeling the impact like never before. In this episode of NEXT In-Depth, ShieldHub founder Ulrich Gilot dives into the seismic shift away from traditional SEO and affiliate models driven by Google’s evolving search landscape, where zero-click results and AI-driven answers are reshaping player acquisition. We’ll explore what this means for iGaming marketers, the rising importance of brand building, and how new measurement frameworks like attention metrics can unlock smarter growth. Plus, hear insights on navigating stricter regulations and emerging strategies for future-proofing marketing in a competitive, privacy-focused world. Whether you’re an operator, affiliate, or marketer, this is your guide to adapting and thriving in the zero-click era.

Jaksot(468)

#12 - Peter-Paul de Goeij, MD - Speel Verantwoord (Dutch re-regulation)

#12 - Peter-Paul de Goeij, MD - Speel Verantwoord (Dutch re-regulation)

Peter-Paul de Goeij is the managing director of Dutch online gambling trade organisation, ‘Speel Verantwoord’. Speel Verantwoord aspires to achieve and promote a safe and responsible online gambling o...

30 Kesä 202041min

#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

Heidi Lofthus is an iGaming industry veteran, closing in on 15 years within the industry having worked both with suppliers and operators alike. Her iGaming journey started with operational roles in Gi...

23 Kesä 202047min

#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning ti...

16 Kesä 20201h 4min

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

Carl Fredrik is the Secretary General of the Norwegian Trade association (NBO) representing several major iGaming organisations since May 2019. Background: 20 years working for the monopoly in Norway,...

12 Kesä 202043min

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

Leading the GamingMalta Foundation - a non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA) - since 2018, Ivan together with his team spearheads efforts in prom...

28 Touko 202055min

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

Gustaf Hoffstedt is the Secretary General of BOS, the Swedish Trade Association for Online Gambling, since 2015. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moder...

26 Touko 202048min

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

Angelo Dalli is an AI expert and serial tech entrepreneur, combining deep technical ability with commercial acumen. Angelo founded 9 startups, was involved in 4 IPOs, invested in numerous Technology,...

19 Touko 202049min

#5 - Jesper Svensson, CEO Betsson Group

#5 - Jesper Svensson, CEO Betsson Group

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the manag...

13 Touko 202047min

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