Beyond Premium23 Touko 2025

Episode 12: Luke Fraser, Stepwise Innovation

In this episode, Luke Fraser shares his journey from early work experiences to becoming an entrepreneur. He discusses his transition from corporate to startup environments, and the establishment of his business, Stepwise Innovation. Luke emphasizes the value of qualitative research in understanding customer needs and the impact of AI on product discovery. He also reflects on personal growth, the challenges of building a business, and offers advice to his younger self.

Chapters:

00:00 Early Work Experiences and Hustle

03:16 Transitioning to Formal Employment

06:11 The Pull Towards Entrepreneurship

08:53 Leaving Corporate for Startups

11:58 Establishing Stepwise Innovation

14:47 Challenges of Qualitative Research

17:43 Defining Good Research

20:37 Advice for Clients

23:39 Personal Interests and Professional Inspiration

26:50 Reclaiming Play Through Improv

29:44 The Impact of AI on Product Discovery

31:56 Building Resight: Transforming Research Communication

33:39 Challenges of Bootstrapping an AI Product

36:32 Evolving Definitions of Success

38:06 Advice to My Teenage Self

39:09 Looking Forward: Personal and Professional Goals

40:25 Reflections on Assumptions and Future Self

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