028. Jacqueline Casey: Shaping the MIT Style (w/ Michael Bierut)

Explore the life and legacy of graphic design pioneer Jacqueline Casey, whose bold, modernist posters defined MIT’s visual identity for decades — with insights from designer Michael Bierut, we uncover how Casey infused Swiss design principles with American ingenuity, led campus-wide design efforts, and created work that remains timeless and influential.

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Sources:

• Article: Eye Magazine Feature "Jacqueline Casey. Science and design"
• Article on Thérèse Moll

About Jacqueline (Jackie)

Jacqueline Casey was a pioneering graphic designer whose work defined the visual identity of MIT for over three decades. Born in 1927 in Quincy, Massachusetts, she studied fashion design and illustration at MassArt before finding her way into graphic design. In 1955, her lifelong friend Muriel Cooper recruited her to the MIT Office of Publications, where Casey absorbed the principles of Swiss modernism and gave them her own twist—infusing wit, visual metaphors, and bold typography into her work.

As Director of MIT’s Design Services Office, she led campus-wide design efforts, creating posters and materials for scientific conferences, exhibitions, and cultural events. Her ability to simplify complex ideas with elegance and playfulness made her work timeless and celebrated globally. Today, her posters are held in the collections of MoMA, the Cooper Hewitt, and the MIT Museum, solidifying her as a quiet yet powerful force in modernist design history.

About Michael

Michael Bierut is one of the most influential graphic designers of our time. A partner at Pentagram since 1990, his work spans iconic logos, brand identities, and campaigns for clients like The New York Times, Mastercard, and Saks Fifth Avenue. Bierut has been a longtime educator at Yale, co-founded Design Observer, and authored celebrated books, including How to Use Graphic Design to Sell Things. His work is held in the permanent collections of MoMA and the Cooper Hewitt, and his thought leadership continues to shape the design world.

Follow Michael:
Instagram: @mbierut
Website: Pentragram.com
Threads: @mbierut

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