Women Designers You Should Know29 Huhti 2025

040. Tomoko Miho and Jessica Strelioff: Designing Space with Soul

This dual feature episode explores the legacy of Tomoko Miho’s masterful use of space and quiet modernism, alongside Jessica Strelioff’s thoughtful approach to building timeless, soulful brands through her studio, Goodside.

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Sources:

About Tomoko:

Tomoko Miho (1931–2012) was a pioneering American graphic designer known for her elegant use of space, clarity, and restrained modernism. A graduate of the Institute of Design in Chicago, she worked for George Nelson Associates and Unimark International before founding her own studio, Tomoko Miho & Co. Her clients included Herman Miller, MoMA, and the Smithsonian, and in 1993, she was awarded the AIGA Medal for her outstanding contributions to design. Miho’s work masterfully blended Swiss modernism, American pragmatism, and Japanese aesthetics to create timeless, poetic visual communications.

About Jessica:

Jessica Strelioff is the founder and creative director of Goodside Studio, a design practice known for its emotionally resonant, timeless branding. With a background in creating thoughtful, human-centered design, Jessica builds brands that are both strategic and soulful, always with a strong editorial and visual clarity. Her work embodies restraint and intentionality, carrying forward the spirit of designers like Tomoko Miho into a modern, digital world.

Follow Jessica:

Goodside Studio Website: goodside.studio
Threads: @jessicastrelioff
Instagram: @jessicastrelioff
LinkedIn: Jessica Strelioff
Behance Portfolio: behance.net/strelioff

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View all the visually rich 1-min reels of each woman on IG below:

Instagram: Amber Asay
Instagram: Women Designers Pod

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