Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up
In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the p...
29 Marras 20259min
Inside the Playbook: Machel Montano & Che Kothari on the ONE Quality Every Artist Needs in a Manager
In this conversation, we unpack one of the biggest turning points in Machel Montano’s career, choosing the right partner to help him grow, evolve, and carry the weight of being the King of Soca.Machel...
28 Marras 202522min
The Manager’s Playbook 046: Machel Montano & Che Kothari - The King of Soca, Trinidad & Tobago Culture, Creative Reinvention, Team Alignment & Long-Term Success
For over 40 years, Machel Montano has been the heartbeat of Soca and one of the most influential voices in Caribbean music. But behind the longevity, the reinvention, and the cultural leadership is a ...
25 Marras 20252h 49min
Inside the Playbook: Snow Tha Product on The Independent Artist System That Actually Works
Snow Tha Product has been building on YouTube long before most artists realized how powerful the platform could be. In this clip, she breaks down what it’s really like to juggle multiple channels, und...
24 Marras 202510min
Inside the Playbook: Snow Tha Product on What Every Music Manager Can Learn from Snow Tha Product
In this clip, Snow Tha Product opens up about what it really takes to stay ahead in the music industry, and why being early isn’t always as glamorous as it looks from the outside. We get into the pres...
23 Marras 202512min
Inside the Playbook: Snow Tha Product on Why the Music Business Keeps Failing Artists
Snow Tha Product has one of the most unique creative processes in the game, and in this episode she walks us through all of it, from building songs completely from scratch to blending genres in ways t...
22 Marras 202511min
Inside the Playbook: Snow Tha Product on the Harsh Reality of Record Deals
Snow Tha Product has lived through parts of the music industry most artists never talk about publicly. In this episode, she opens up about what it felt like to be shelved by a major label, to have mus...
21 Marras 202511min
The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career
Snow Tha Product is one of the clearest examples of what real independence looks like in today’s music industry, not the aesthetic, but the infrastructure.In this conversation, Snow opens up about the...
18 Marras 20252h 2min
