What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

Ten years. 100s of episodes. Thousands of insights.

As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry.

If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, this episode is your shortcut to the lessons that actually last.

Huge thanks to all the listeners who submitted questions –

  • Janis Thomas, Look Fabulous Forever
  • Edward Scott-Finnigan, Webinar Connoisseur
  • Jamie Huskisson, JH (The Breakthrough Agency)
  • Tony Sousan, Fractional CTO
  • Tamsin Burford, Winternational Ski Wear for Women
  • Kelly A. Mahoney, KleerMail
  • Olivia Staub, Yotpo

Hit PLAY to hear:

  • What hasn’t changed in eCommerce (and still drives sales)
  • The tech that rewired the industry (hint: not AI)
  • Why retention starts before the first purchase
  • The weirdest podcast moments from 900 episodes
  • Chloë’s advice to future eCommerce leaders

Key timestamps to dive straight in:

05:59 Editing Challenges in Podcasting

09:18 eCommerce's Unchanging Goals

13:03 "Enduring Presence of Magento One"

14:55 Challenges of Online Fashion Boutiques

20:16 "Buy Buttons: Website's End?"

21:18 Websites Will Survive AI Shift

27:08 Seasonal Marketing Strategy Planning

30:19 Recommerce Strategy for Customer Retention

33:41 Targeted Advertising and Social Proof

36:32 Seasonal Customer Value Analysis

38:49 eCommerce Strategy & Legacy Advice

Full episode notes here: https://ecmp.info/547

.

.



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jaksot(621)

What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.  In this episode of the special WWYD? (What Would You Do?) series, Janis answers the b...

27 Loka 202534min

Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel

Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and d...

20 Loka 202535min

How COOK Became a £150 Million Food Retailer with James Rutter

How COOK Became a £150 Million Food Retailer with James Rutter

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across ...

13 Loka 202538min

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy reveals the p...

6 Loka 202534min

Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How

Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which...

29 Syys 202535min

WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand

WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand

Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture...

22 Syys 202530min

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer...

15 Syys 202533min

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichan...

8 Syys 202526min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-seuraava-potilas
rss-draivi
rss-sami-miettinen-neuvottelija
sivutuloja-ja-sijoituksia
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-paasipodi
rss-porssipodi