The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.

From owning 100% of his masters to mastering the mental game, Russ shares how he built a massive global audience without a label, why visuals are key to longevity, and how staying grounded has been his greatest strategy.

We dive into the business side of being an artist: revenue, fan engagement, team dynamics, and the value of never selling out. Whether you’re an artist, manager, or builder in the creator economy, this episode is packed with practical gems and hard-won wisdom.

A conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Jaksot(271)

Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business

Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business

The Manager’s Playbook brings real-world wisdom from Dame Ritter, founder of the Music Entrepreneur Club, on navigating the complex relationships in the music industry. From building strong artist tea...

6 Touko 202516min

Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity

Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity

Dame Ritter, co-founder of Funk Volume, dives into the realities of succeeding as an independent artist or manager in today’s music industry. Ritter reveals how he helped build a cult following around...

5 Touko 202511min

Inside the Playbook: The Core Entertainment on How Mental Health Needs to Be A Priority

Inside the Playbook: The Core Entertainment on How Mental Health Needs to Be A Priority

The Manager’s Playbook tackles two essential topics in today’s music industry: mental health and work ethic. Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, open up about the imp...

4 Touko 202515min

Inside the Playbook: The Core Entertainment on How They Signed Nickleback

Inside the Playbook: The Core Entertainment on How They Signed Nickleback

The Manager’s Playbook goes behind the scenes with Chief Zaruk & Simon Tikhman, co-founders of The Core Entertainment, as they share Chief's early days working with Nickelback, Hinder, and producer Jo...

3 Touko 202510min

Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet

Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet

Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, break down the evolution of artist development in the digital age. The internet may have changed the game, but cutting through the...

2 Touko 202510min

Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture

Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture

Chief Zaruk and Simon Tikhman, Co-Founders of The Core Entertainment, explore how country music is shaping culture, from lifestyle and fashion to entertainment and beyond. Discover why this genre isn’...

1 Touko 20258min

The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy

The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy

In this episode ofThe Manager’s Playbook, Dame Ritter, co-founder of the influential Funk Volume label joins the show to share hard-earned lessons from building one of the most iconic independent bran...

28 Huhti 20251h 55min

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

The Manager’s Playbook 021: Promogod – Music Marketing, Monetization, Funnels, Fanbase Growth, PR, Organic vs Paid Ads & Artist Business Strategy

In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks...

16 Huhti 20251h 51min

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